Corus has joined the ranks of Canadian companies that have suspended advertising on Meta-owned platforms.

The move comes as various organizations pull ad spending from Facebook and Instagram in response to Meta’s plan to block news content from its platforms before the Online News Act comes into effect later this year.

“Corus is committed to providing Canadians with timely, reliable, high-quality news, and stand with our industry peers in ensuring everyone has broad access to reliable information online,” a statement from the company said. “We are disappointed in the recent actions taken by Meta, and encourage all foreign digital platforms to actively participate in meaningful discussions regarding Bill C-18 to create an open and accessible media landscape in Canada. Under the circumstances, Corus has decided to suspend all advertising across our own brands and trademarks with Meta, and we are encouraging our partners and clients to do the same.”

Corus’ brands include TV networks Global, HGTV Canada, Food Network Canada and YTV; streaming services StackTV and Pluto; radio brands Global, Q, Boom and Fresh; and children’s entertainment company Nelvana.

Media companies Bell Media, CBC, Quebecor, La Presse, Torstar and Postmedia have all pulled their advertising spending from Facebook and Meta in recent weeks, as have the likes of Unifor and Cogeco. The Government of Canada pulled over $11 million in spending with the company earlier this month, as have the Government of Quebec and several of the province’s municipalities.

Google has also said that it plans to block news for Canadian visitors, but Minister of Canadian Heritage Pablo Rodriguez has said that it was only pulling ads from Meta because he believed a solution to Google’s concerns would emerge from the regulatory process, whereas Meta has had “a very aggressive campaign” and was not willing to further discuss a resolution.

Like all of Canada’s major broadcasters, Corus currently has applications in front of the CRTC to provide relief amid business challenges in the media sector. Corus is requesting slight reductions in its quotas for both Canadian programming and programs of national interest. It is also asking for access to the Independent Local News Fund, now that Rogers has ended the contributions Shaw made to Global news content after those two companies merged.

Today is the deadline to submit interventions and comments for Corus’ and TVA’s applications, with the other broadcasters’ applications closing for comments over the next two weeks.