Articles Tagged ‘Instagram’

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How the federal parties have been using Facebook this election

Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.

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TikTok, Instagram make their platforms more shoppable

Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.

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Behind the Uber Eats IG integration

The food delivery platform integrates with IG to help restaurants make stronger consumer connections and increase orders.

Canada Goose, Rhude and NBA

Canada Goose supports new NBA partnership with first foray into TV

As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.

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Instagram launches group livestreams

Live Rooms are the latest feature on the platform’s streaming option, drawing comparisons to Clubhouse.

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Metrolinx uses Instagram’s new Reels to reach youth

Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.

Twitter Fleets

ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly

Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.

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Instagram expands shopping across platform

Users can now make purchases with a few taps from IGTV, Stories and Live, with Reels coming sometime in the future.

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Is Instagram’s home feed change a good call for brands?

The new feature could give brands more opportunities for organic connection, but it could also sour users.

Reels

Is Instagram’s new feature a reel game-changer?

At first glance, Reels have more than a little in common with TikToks – but that hasn’t stopped Instagram from succeeding before.

Toronto Star

ICYMI: Torstar transaction finalized, Instagram launches new feature

Plus, Jim Pattison Group announces layoffs.

IGTV

Where are social media users getting their news from?

Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.

IGTV

IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

Facebook

ICYMI: Kinetic Canada bulks up, Facebook drops music tool

Plus, Stingray brings a country music channel to the Canadian market.