Articles Tagged ‘Instagram’

Canada Goose, Rhude and NBA

Canada Goose supports new NBA partnership with first foray into TV

As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.

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Instagram launches group livestreams

Live Rooms are the latest feature on the platform’s streaming option, drawing comparisons to Clubhouse.

MetrolinxReels

Metrolinx uses Instagram’s new Reels to reach youth

Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.

Twitter Fleets

ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly

Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.

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Instagram expands shopping across platform

Users can now make purchases with a few taps from IGTV, Stories and Live, with Reels coming sometime in the future.

Instagram albums

Is Instagram’s home feed change a good call for brands?

The new feature could give brands more opportunities for organic connection, but it could also sour users.

Reels

Is Instagram’s new feature a reel game-changer?

At first glance, Reels have more than a little in common with TikToks – but that hasn’t stopped Instagram from succeeding before.

Toronto Star

ICYMI: Torstar transaction finalized, Instagram launches new feature

Plus, Jim Pattison Group announces layoffs.

IGTV

Where are social media users getting their news from?

Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.

IGTV

IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

Facebook

ICYMI: Kinetic Canada bulks up, Facebook drops music tool

Plus, Stingray brings a country music channel to the Canadian market.

PyeongChang Korea, February 21, 2018.Winter Olympics.Canada skip Rachel Homan, lead Lisa Weagle (L), second Joanne Courtney.WCF/Curling Canada/ michael burns photo

ICYMI: Curling Canada slides into 2019, Instagram asks your age

Plus, Globe and Mail columnist Denise Balkissoon steps into executive editor role at Chatelaine.

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What Instagram’s removal of public Likes really means

Facebook has positioned the removal as a quest to make the internet a friendlier place. But one buyer says it’s more about the way we now use Instagram.

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Which age group is driving Facebook growth in Canada?

While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?