Articles Tagged ‘Instagram’

Instagram albums

Is Instagram’s home feed change a good call for brands?

The new feature could give brands more opportunities for organic connection, but it could also sour users.

Reels

Is Instagram’s new feature a reel game-changer?

At first glance, Reels have more than a little in common with TikToks – but that hasn’t stopped Instagram from succeeding before.

Toronto Star

ICYMI: Torstar transaction finalized, Instagram launches new feature

Plus, Jim Pattison Group announces layoffs.

IGTV

Where are social media users getting their news from?

Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.

IGTV

IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

Facebook

ICYMI: Kinetic Canada bulks up, Facebook drops music tool

Plus, Stingray brings a country music channel to the Canadian market.

PyeongChang Korea, February 21, 2018.Winter Olympics.Canada skip Rachel Homan, lead Lisa Weagle (L), second Joanne Courtney.WCF/Curling Canada/ michael burns photo

ICYMI: Curling Canada slides into 2019, Instagram asks your age

Plus, Globe and Mail columnist Denise Balkissoon steps into executive editor role at Chatelaine.

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What Instagram’s removal of public Likes really means

Facebook has positioned the removal as a quest to make the internet a friendlier place. But one buyer says it’s more about the way we now use Instagram.

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Which age group is driving Facebook growth in Canada?

While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

Instagram albums

Instagram allows brands to boost creators’ native posts

A new tool will allow brands to treat paid partnership posts like their own, gleaning their own insights and analytics at the same time.

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Kids are tech-savvy, but some are still traditionalists: study

Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.

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Sponsored Instagram Stories on the rise: study

Plus, Canada is one of the fastest-growing markets for paid social posts.

facebookoffice

Facebook reigns supreme with Canadians: study

Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.

Sportscentre Digital

SportsCentre tells a new Story on Instagram

Digital Spotscentre aims to provide news and entertainment to sports fans through Instagram Stories, with the goal being a boost in brand integrations.