Bruce Neve, president of True Media Canada (right), with Chris Actis, president of True Media U.S.

True Media is promising expansion across its six North American offices – including in Toronto and Calgary – in response to new business.

So far this year, the media and strategy agency has secured $40 million in new billing, more than $10 million of which come from its Canadian offices. The mandates include comprehensive media channel strategy, paid social, search, digital display, video, sports sponsorship and traditional media buying.

The most recent wins for True Media Canada are Women Building Futures, a national nonprofit that helps under- and unemployed women build careers, and integrated gas company Cenovus. Those build on wins in the spring from KFC, the Scarborough Health Network Foundation (SHNF) and Pathways to Education.

“We continue to grow both organically with current clients and agency partners and by forming partnerships with new clients,” says Bruce Neve, president of True Media Canada. “Brands and agencies are attracted by our proposition: an independent media agency built to help you rise above the noise and find what’s true.”

In addition to the new wins, the shop also expanded the scope of its work with Onlia Insurance, adding paid social and programmatic strategies to its remit.

True Media plans further growth in its offices due to the new work, though it has already resulted in several additions. In May, it hired Barbara Glover as a senior digital strategist in Toronto, with Dallas Tkachuk joining as a senior client strategist in Calgary. Other additions this year include Venus Kim and Keerthana Sethulingam, both in Toronto.

Client wins and work now underway in True Media’s U.S. offices include LG Business Solutions, Bobcat and the MLB’s St. Louis Cardinals. The agency has offices in St. Louis, Kansas City and Columbia, Missouri, as well as in Minneapolis.