Christopher Lombardo
Oh Henry! looks to build relevancy and a younger audience on Twitch
The confectionery is incentivizing gamers with Bits redemptions, the platform’s de facto currency.
Loblaw brings the PC Insiders Report back to print
The largest program the company has run behind its magazine capitalizes on both cross-platform consumption and a desire for normalcy.
Canadian Tire expands its work with Corus for the holidays
On top of activations on Hallmark, Food Network and W, the retailer is also increasing its presence on Spotify to tap interest in seasonal music.
Manulife gives global media and creative duties to Dentsu
A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.
How Coke is bringing the magic of its Christmas campaign to Canada
A mix of new platforms and classic TV spots aim to combine reach with interactivity and frequency.
Kinder flies the flag for an accessible Halloween
The Ferrero confectionery is the latest sponsor to sign on with Treat Accessibly, which makes it easier for kids with disabilities to go trick-or-treating.
Leger buys digital agency Ressac
The market research firm aims to offer a comprehensive service extending its data and insights into campaign execution.
Restaurants lead the pack when it comes to social engagement
Caddle and Ad Standards data reveals how companies are driving consumer product education and conversion.
RBC prioritizes digital to reach young music lovers
While broadcast still has a role, the bank finds that YouTube and Instagram have driven the most engagement for RBCxMusic.
Why Starcom used Pinterest to keep Cracker Barrel top of mind
Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.
IGA and Ricardo are starting home ec classes for grown-ups
The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.
Gamers are gaming and streaming more often
Samsung analyzed the behaviour and content preferences of the 1.5 million users that use its smart TVs for video games.
Why Loblaw is avoiding the hard sell in its new content series
New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.
Team Canada suits up with Lululemon as its new official outfitter
The activewear brand takes over from Hudson’s Bay, which had handled these duties since 2005.
