Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
social-media

Restaurants lead the pack when it comes to social engagement

Caddle and Ad Standards data reveals how companies are driving consumer product education and conversion.

HER-Grammy-RBC

RBC prioritizes digital to reach young music lovers

While broadcast still has a role, the bank finds that YouTube and Instagram have driven the most engagement for RBCxMusic.

Cracker-Barrel-Pinterest

Why Starcom used Pinterest to keep Cracker Barrel top of mind

Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.

ricardo-iga

IGA and Ricardo are starting home ec classes for grown-ups

The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.

Gamers-study

Gamers are gaming and streaming more often

Samsung analyzed the behaviour and content preferences of the 1.5 million users that use its smart TVs for video games.

halffull_eng_poster

Why Loblaw is avoiding the hard sell in its new content series

New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.

Team Canada x lululemon

Team Canada suits up with Lululemon as its new official outfitter

The activewear brand takes over from Hudson’s Bay, which had handled these duties since 2005.

aldo-shoes-main

Aldo leans more into digital to change millennial perceptions

The second edition of the shoe retailer’s digital-first campaign is continuing a strategy of meeting customers where they are.

Rusli-image

Publicis names David Rusli chief strategy and data officer

The agency has combined its data and strategy capabilities as one business function to take a more human view on analytics.

IKEA-Swede-Space

IKEA focuses on visibility for season two of its web series

Trailer promotion, higher impact placements and snackable content seize on an opportunity to extend the consumer journey.

Main-Your-Morning

Bell Media develops social opps for back-to-school and holiday shopping

It’s looking to leverage Twitter Spaces as a way to mention products through live audio conversations with its show hosts.

bellMediaOffice

Media operating revenue jumps at BCE

The company reported a 30% spike driven by increased advertiser spending, as well as gains from Noovo, more Crave subscribers and a record-setting sports broadcast.

WPP_rebrand_Office_3X2

WPP reports solid Q2 growth

The Canadian market was one of the company’s strongest, with GroupM performing particularly well during the first half of the year.

AGT

Olympic talent outdraws variety show talent, at least in the GTA

Tokyo 2020 opening ceremonies captures the attention of viewers in the east, as conventional news gathers steam in the west.