Christopher Lombardo
Articles by Christopher Lombardo
TikTok focuses on traditional media in first North American campaign
The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.
Air Miles moves to Media Experts
The loyalty program has concluded a large-scale agency review as it contends with COVID’s impact on travel-related rewards.
Spare some ad space? Kraft Heinz Canada donates its media
The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.
Global refreshes AM640 lineup
The news and talk radio station gets a new schedule as ratings rise against competition.
The risk, the grey areas and the blame: Brand safety in 2019
IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.
Identifying ‘fake news’ a top priority for readers: study
A new report finds fake news top of mind for Canadians, and many are consuming multilingual media.
MediaTonik signs Ricardo and Les Affaires
The rep house has inked an exclusive deal with the two well-known Quebec brands.
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