Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo

2025 Edelman Trust Barometer shows a less-than-hopeful generation

Only 21% of Canadians feel like the next generation will be better off.

WPP updates RTO policy following similar mandates at Omnicom and Publicis

Employees were informed by CEO Mark Read that they are expected back in the office four days a week.

Omnicom and IPG set to become one agency

The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities

Walmart Canada sees strong ad growth

The company is encouraged by customer receptivity to the rise of digital ads, especially ones that show trending items.

WPP bounces back, IPG to sell off R/GA and Huge

As WPP invests big on AI, both holding companies are streamlining their operations.

Baffin teams up with CFL to tackle cold weather

The latest spot is part of a multi-year partnership between the league and footwear brand.

Joni is publishing a coffee table book about periods

The Canadian start up is calling for submissions of personal stories about that time of the month.

Trojan Canada pushes the right buttons in new OOH campaign

The brand that’s best known for condoms is vibrating Toronto transit shelters.

Chatime targets nightime crowd with geofencing and social tactics

The bubble tea brand is looking to position itself as a social destination for Gen Z.

WPP guidance flat amid strength in the U.S., decline in Canada

The ad giant improved its Q2 by agreeing to sell off communications firm FGS

Experiential shop Thinkingbox names first COO

Corey Hankey is stepping into the newly created role.

Sobeys is sending motivation to Canadian Olympians

The grocer hopes to bring people together with a microsite that will house inspirational messages sent to Team Canada.

Expedia goes big in support of travel dreams

The travel brand is focusing on the northern lights, and is using OOH to bolster its Super Bowl work.

Procter & Gamble moves more media buying in-house

The company remains focused on daily use products, but is taking a write-down on Gillette.

More people aren’t seeing cannabis ads: Health Canada

Fewer people noticed web, TV or radio spots in 2023 than in 2022.