Christopher Lombardo
WPP reports Ogilvy, media business hit by weak first-half ad spend
The global media giant slashed its forecasts for the first half of 2025 due to lower client spend and net new business.
WPP CEO Mark Read to retire at year’s end
The move comes after WPP introduced WPP Media, its new AI-driven media business, replacing GroupM.
Media and advertising spur Omnicom’s Q1 growth
The company, whose agency networks include BBDO, DDB and TBWA, reported a profit of $486.4 million.
Jungle Media and Camp Jefferson merge with Mekanism
Brooke Leland, former president at Jungle, will spearhead media at the new agency.
GroupM makes gains amidst WPP’s overall earnings slump
While its creative, PR and specialist agencies experienced revenue declines, the company’s media investor, saw growth.
2025 Edelman Trust Barometer shows a less-than-hopeful generation
Only 21% of Canadians feel like the next generation will be better off.
WPP updates RTO policy following similar mandates at Omnicom and Publicis
Employees were informed by CEO Mark Read that they are expected back in the office four days a week.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
Walmart Canada sees strong ad growth
The company is encouraged by customer receptivity to the rise of digital ads, especially ones that show trending items.
WPP bounces back, IPG to sell off R/GA and Huge
As WPP invests big on AI, both holding companies are streamlining their operations.
Baffin teams up with CFL to tackle cold weather
The latest spot is part of a multi-year partnership between the league and footwear brand.
Joni is publishing a coffee table book about periods
The Canadian start up is calling for submissions of personal stories about that time of the month.
Trojan Canada pushes the right buttons in new OOH campaign
The brand that’s best known for condoms is vibrating Toronto transit shelters.
Chatime targets nightime crowd with geofencing and social tactics
The bubble tea brand is looking to position itself as a social destination for Gen Z.
WPP guidance flat amid strength in the U.S., decline in Canada
The ad giant improved its Q2 by agreeing to sell off communications firm FGS
