Christopher Lombardo

WPP updates RTO policy following similar mandates at Omnicom and Publicis
Employees were informed by CEO Mark Read that they are expected back in the office four days a week.

Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities

Walmart Canada sees strong ad growth
The company is encouraged by customer receptivity to the rise of digital ads, especially ones that show trending items.

WPP bounces back, IPG to sell off R/GA and Huge
As WPP invests big on AI, both holding companies are streamlining their operations.

Trojan Canada pushes the right buttons in new OOH campaign
The brand that’s best known for condoms is vibrating Toronto transit shelters.

WPP guidance flat amid strength in the U.S., decline in Canada
The ad giant improved its Q2 by agreeing to sell off communications firm FGS

Experiential shop Thinkingbox names first COO
Corey Hankey is stepping into the newly created role.

Expedia goes big in support of travel dreams
The travel brand is focusing on the northern lights, and is using OOH to bolster its Super Bowl work.

Procter & Gamble moves more media buying in-house
The company remains focused on daily use products, but is taking a write-down on Gillette.

More people aren’t seeing cannabis ads: Health Canada
Fewer people noticed web, TV or radio spots in 2023 than in 2022.