With 9,846 combined arings, Shoppers Drug Mart figured as one of the most active advertisers for the pre-Black-Friday week of Nov. 20 to 26, according to the latest AdEase Radio report.

The drugstore chain led the Calgary and Montreal markets, while it ranked second in Edmonton, Ottawa and Toronto. WestJet Airlines also stood out during the Black Friday promo period, scoring in the top five in almost every city, as well as Amazon, which moved up three spots to place second in Vancouver and nine positions to rank fourth in Edmonton.

Telecommunications companies were also among the top 10 advertisers. Rogers ran a total of 9,590 advertisements, with one of its biggest wins coming in Edmonton, where it rose 60 spots to third place. Meanwhile, Bell aired 6,411 combined ads and jumped 11 places in Ottawa, where it ended up taking the top spot.

On the categories front, the top three spending groups were pharmacies and drug stores, smartphone and mobile services and department stores.

Here are the key markets, advertisers and categories across Canada:

Calgary

Advertisers

1. Shoppers Drug Mart: 2069 (1)
2. McDonald’s: 1692 (2)
3. Amazon Canada: 1562 (3)
4. Rogers: 1476 (27)
5. Real Canadian Superstores: 1202 (7)
6. WestJet Airlines: 1156 (17)
7. Sephora: 968 (40)
8. BCE (Bell): 905 (-)
9. Toyota Dealers Association: 897 (6)
10. Forzani Group: 871 (-)

Categories

1. Smartphone & Mobile Services: 3178 (5)
2. Pharmacies & Drug Stores: 2992 (1)
3. Quick Serve Restaurants: 2345 (2)
4. Department Stores: 2192 (3)
5. Grocery Stores & Supermarkets: 2113 (4)
6. Import SUVs (dag): 1169 (12)
7. Airlines: 1156 (7)
8. Sporting Good Stores: 1135 (29)
9. Cosmetic Stores: 968 (46)
10. Online Travel Agency: 952 (20)

Vancouver

Advertisers

1. McDonald’s: 2106 (2)
2. Amazon Canada: 1956 (3)
3. Shoppers Drug Mart: 1819 (1)
4. McArthurGlen Group: 1460 (-)
5. Rogers: 1443 (34)
6. London Drugs: 1398 (5)
7. WestJet Airlines: 1213 (29)
8. Real Canadian Superstores: 1170 (10)
9. Freedom Mobile: 1125 (22)
10. Forzani Group: 1072 (-)

Categories

1. Pharmacies & Drug Stores: 3305 (1)
2. Smartphone & Mobile Services: 3281 (6)
3. Quick Serve Restaurants: 2775 (2)
4. Department Stores: 2299 (3)
5. Unisex/general Apparel Stores: 1485.67 (188)
6. Grocery Stores & Supermarkets: 1390 (8)
7. Sporting Good Stores: 1313.5 (48)
8. Import SUVs (dag): 1294 (35)
9. Airlines: 1272 (12)
10. Furniture Stores: 1023.67 (170)

Edmonton

Advertisers

1. McDonald’s: 1524 (1)
2. Shoppers Drug Mart: 1309 (2)
3. Rogers: 1096 (60)
4. Amazon Canada: 1074 (9)
5. Spence Diamonds: 883 (4)
6. Doordash: 881 (3)
7. London Drugs: 878 (11)
8. Forzani Group: 856 (-)
9. BCE (Bell): 848 (-)
10. Freedom Mobile: 844 (20)

Categories

1. Smartphone & Mobile Services: 2729 (10)
2. Pharmacies & Drug Stores: 2277 (2)
3. Quick Serve Restaurants: 2134 (1)
4. Department Stores: 1360 (5)
5. Jewelry Stores: 1300 (4)
6. Heating & Cooling Services: 1164 (12)
7. Sporting Good Stores: 1119.5 (32)
8. Import SUVs (dag): 1076 (8)
9. Grocery Stores & Supermarkets: 1025 (7)
10. Food Delivery Services: 881 (6)

Ottawa

Advertisers

1. BCE (Bell): 1447 (11)
2. Shoppers Drug Mart: 1327 (1)
3. Nissan Dealers Association: 887 (3)
4. Sephora: 798 (42)
5. Rogers: 780 (56)
6. Interprovincial Lottery Corporation: 762 (12)
7. Amazon Canada: 737 (16)
8. Desjardins Group: 689 (2)
9. Toyota Dealers Association: 662 (7)
10. Forzani Group: 638.5 (204)

Categories

1. Smartphone & Mobile Services: 2246 (12)
2. Pharmacies & Drug Stores: 1611 (1)
3. Dine-in Restaurants & Bars: 1579 (5)
4. Furniture Stores: 1564 (6)
5. Import SUVs (dag): 1540 (3)
6. Quick Serve Restaurants: 1390 (2)
7. Department Stores: 1325 (7)
8. Heating & Cooling Services: 1226 (10)
9. Grocery Stores & Supermarkets: 1192 (8)
10. Lottery Draws: 1107 (4)

Toronto

Advertisers

1. Amazon Canada: 2597 (2)
2. Shoppers Drug Mart: 1675 (1)
3. Reliance Home Comfort: 1447 (15)
4. Toyota Dealers Association: 1354 (3)
5. WestJet Airlines: 1341 (23)
6. Nissan Dealers Association: 1307 (4)
7. BCE (Bell): 1276 (71)
8. Forzani Group: 1225 (-)
9. Subaru Dealers Association: 1150 (5)
10. Real Canadian Superstores: 1140 (17)

Categories

1. Import SUVs (dag): 3226 (1)
2. Department Stores: 2963 (4)
3. Smartphone & Mobile Services: 2479 (9)
4. Online Travel Agency: 2056 (19)
5. Grocery Stores & Supermarkets: 1945 (7)
6. Quick Serve Restaurants: 1944 (3)
7. Appliance Stores: 1660 (20)
8. Heating & Cooling Services: 1645 (12)
9. Beer, Wine And Liquor Stores: 1635 (5)
10. Pharmacies & Drug Stores: 1633 (2)

Montreal

Advertisers

1. Shoppers Drug Mart: 1647 (1)
2. Gouvernement Du Quebec: 1639 (2)
3. Amazon Canada: 1589 (5)
4. BCE (Bell): 1193.5 (4)
5. McDonald’s: 1068 (9)
6. Sun Life Financial: 871 (-)
7. Reseau De Transport Metropolitaine: 825 (7)
8. Sephora: 795 (39)
9. Playground Poker Club: 657 (12)
10. Sports Experts Sporting Goods Stores: 649.5 (322)

Categories

1. Department Stores: 2111 (5)
2. Pharmacies & Drug Stores: 1944 (1)
3. Quick Serve Restaurants: 1808 (2)
4. Smartphone & Mobile Services: 1538 (16)
5. Local Government: 1469 (3)
6. Sporting Good Stores: 1329 (14)
7. Furniture Stores: 1189 (19)
8. Dine-in Restaurants & Bars: 1163 (11)
9. Internet Services: 1084.5 (4)
10. Online Travel Agency: 993 (22)

Quebec City

Advertisers

1. BCE (Bell): 742 (1)
2. Alimentation Animale Letourneau Enr: 426 (-)
3. McDonald’s: 410 (7)
4. Matelas Dauphin: 361 (-)
5. Dormez-vous Sleep Centers: 353 (5)
6. Gouvernement Du Quebec: 346 (4)
7. La Cordee: 344 (24)
8. Amazon Canada: 322 (19)
9. Strom Spa Nordique: 293 (8)
10. Passe Temps 3000: 290 (108)

Categories

1. Dine-in Restaurants & Bars: 1657.67 (1)
2. Sporting Good Stores: 936 (2)
3. Spa Services: 911 (4)
4. Mattress Stores: 727 (10)
5. Quick Serve Restaurants: 712 (3)
6. Pet Shop & Supply Stores: 672 (148)
7. Smartphone & Mobile Services: 626 (13)
8. Department Stores: 500 (8)
9. Garden Centres & Nurseries: 379 (9)
10. Toys & Board Game Stores: 368 (49)

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