Articles Tagged ‘WestJet’
WestJet picks Touche! as media AOR
The airline aims to put the agency’s data and tech capabilities to work on an insights-driven, digital-first media strategy.
People Moves: Alfredo Tan moves to sports media
Plus, more changes at MKTG and MediaTonik bolsters its Toronto operations.
YouTube revamps its Ads Leaderboard formula
Organic views now carry more weight to benefit the ads Canadians opt to watch.
Rogers squeezes in a new TV ad unit
The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”
WestJet flies to the top: Media Monitors
The airline made a big jump to land in the top spot in Toronto for the week of March 6 to 12.
WestJet turns Union Station into an airport lounge
The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.
Spotted! A smile goes a long way
Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.
Westjet changes ‘up’ its magazine
WestJet Magazine has been cleared for takeoff as the airline rebrands its in-flight magazine.
Leveraging real Christmas joy: MiC’s Holiday Tour
Denneboom’s Leslie Krueger, UM’s Shelley Smit and Maxus Canada’s Ann Stewart on Christmas activations from WestJet, Sainsbury’s and the Portable North Pole.
What’s on TV? All WestJet, all the time
The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.
City and WestJet team up for Disney contest
The expanded partnership will see Breakfast Television and Cityline broadcast live from Walt Disney World and bring a plane full of fans to Orlando with WestJet.
Microsoft launches Ads in Apps, industry responds to Do Not Track
Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.
Spotted! WestJet brings a taste of New York to Toronto
Ambassadors dressed as the Statue of Liberty and King Kong were seen on the streets this morning handing out flight tickets to NYC.
The 100 most social brands: report
The 2012 report from agency Headstream names Canadian companies WestJet and Blackberry as two of the top social brands this year.
Dell and WestJet team up for experiential marketing campaign
Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience
