Blue Ant Media is expanding its offering on Roku Canada by launching its FAST channel Love Pets on the streamer.

Aimed at families, the channel focuses on animal stories and the emotional connections people around the world have with them. Its programming includes shows such as Hope For Wildlife (111 60-minute episodes), which is about a team that rescues sick, injured and lost animals and returns them to their habitats; seasons one, two and three of Bondi Vet (44 30-minute episodes), which follows emergency veterinarians at a clinic in Australia as they save the lives of different animals; Pick-a-Puppy (48 30-minute episodes), a series starring families visiting breeders and animal shelters in search of their new pet; seasons two and three of Vet on the Hill (28 60-minute episodes), featuring the day-to-day life of a veterinarian in his busy New York clinic; and Work on the Wild Side (20 60-minute episodes), about veterinarians and volunteers who have left the U.K. to help rescue and rehabilitate animals in South Africa.

“Launching Love Pets on The Roku Channel significantly expands the brand’s audience reach on one of Canada’s leading free-streaming platforms,” says Jamie Schouela, president of global channels and media at Blue Ant Media. “The channel’s programming is quickly building a fan base of loyal viewers…the company is seeing great success with the brand.”

Love Pets premiered last year in the U.S. Since then, Blue Ant has launched it in 27 countries. So far in 2024, the channel has more than 32 million minutes watched worldwide, up 14% from the fourth quarter of 2023, according to Schouela.

“Love Pets gives advertisers the opportunity to reach the growing audience watching connected TV, with all of the targeting this platforms allows,” he says.

According to its latest financial report, Roku reached 80 million active accounts in 2023, which is a 14% year-over-year increase. And it streamed more than 106 billion hours last year, with an average of 4.1 hours per day per account in Q4. Other Blue Ant channels already available on Roku include HauntTV, Homeful and CrimeTime.

This collaboration follows the deal Blue signed with Muse Entertainment in December to launch a new FAST channel, Love Drama, on LG Channels and Pluto TV Canada. Its Homeful channel also joined the FAST/AVOD Samsung TV Plus service in the country recently.