Sportsnet has secured several sponsors for its broadcast of the new 2024 Blue Jays season, which kicks off on March 28. Two brands have partnered with the broadcaster for the first time.

Budweiser Canada returns as the official sponsor of the pre-game show broadcast from the Blue Jays Central Studio, and will sponsor the games’ home runs. Also, Sportsnet will support the release of the Bud Light Double Lime drink every time the Blue Jays hit a double in April.

New this season, Haleon’s toothpaste brand Pronamel will sponsor the defensive lineup during the first inning of every game. McCain also joins as a new sponsor. The frozen food company will sponsor Blue Jays baseball on Friday nights. The sponsorship will be highlighted by the commentators during the games.

A&W returns as a season-long partner of the Blue Jays with ads that will include QR codes and will air during the broadcast of Blue Jays games on linear TV and Sportsnet+. In its third season of sponsorship, Smuckers will run four commercials that will be distributed throughout the games in linear and streaming.

Software solutions company Sage is also once again sponsoring the Pitching Decisions broadcast of select Blue Jays games. The sponsored broadcast will bring new information and in-depth analysis about the pitching sequences to baseball fans. Other brands sponsoring this year’s broadcast include Bet365, Shell, Mary Brown’s, TD, Home Hardware, and Schneider’s.

Sportsnet’s coverage of the Blue Jays reach large audiences in both linear and streaming, according to the company. In the first week of last year’s season, Blue Jays content on Sportsnet reached more than five million Canadians. Around 25% of 18 to 34 year-olds have watched Blue Jays-related content on Sportsnet+ so far this year.