Vividata has formed a partnership with Optable that will give members and clients of both companies the ability to securely collaborate along the path to campaign activation. This is made possible by using Optable’s privacy compliant data management tools and clean rooms to increase the value of matching first-party data to Vividata’s studies, the SCC Study of the Canadian Consumer and SCC/Digital.

Caroline Bergeron, SVP, digital and data Solutions at Horizon Media says, “Optable has established itself as a valued partner in the Canadian market, and we at Horizon are thrilled at the possibility of incorporating Vividata’s robust datasets into existing channels and emerging platforms in order to better activate for our clients.”

By collaborating with Optable, Vividata, the Canadian cross-media and consumer research company, simplifies the process of managing and monetizing audience data while continuing to be a fundamental part of data strategies. Vividata members can experience end-to-end control, ranging from learning more about their audiences and prospects by giving their first-party data the depth of key Vividata variables, to the ability to activate on this enriched data through top ad-buying platforms, or by uploading to the cloud providers of their choice.

Optable is a SaaS data management and collaboration solution designed for the advertising ecosystem in the age of privacy. It makes it easy for advertisers and publishers to use their audience data to plan, activate and measure advertising campaigns while safeguarding individual identities. Designed for the business user, Optable allows any partner to manage, share, analyze, and activate data within one integrated and interoperable cloud application.