Crave boosts its buy and leads AdEase TV ranking

Leon's Furniture and McDonald's also increased their spend compared to last week.

The latest AdEase report shows that Crave TV was the most active advertiser on TV in the week of Nov 18 to 24.

With 2,134 combined occurrences, Crave came in first in Montreal, fourth in Toronto and sixth in Vancouver. The streamer boosted its TV spend from the last buying week, when it recorded a total of 938 occurrences.

Following Crave were Leon’s Furniture and McDonald’s with 2,107 and 2,091 occurrences, respectively. Compared to the previous week, both marketers raised their TV purchases. Last week’s ranking did not include Leon’s, but McDonald’s was the second most active advertiser, with 2,073 appearances.

Leon’s was also one of the biggest movers in the Vancouver and Calgary rankings, moving up 119 and 121 spots, respectively. Popeyes was the advertiser that rose the most in Toronto (459 positions), while in Montreal, Interprovincial Lottery Corporation moved up seven positions.

On the category front, QSRs, furniture stores, TV & Streaming Services were the highest spending groups.

Vancouver


Advertisers

1. Leon’s Furniture: 525 (120)
2. McDonald’s: 439 (2)
3. Subaru Canada: 409 (3)
4. CIBC Bank: 353 (4)
5. Tim Hortons: 350 (1)
6. Crave TV: 296.5 (16)
7. London Drugs: 295 (44)
8. Pandora Jewelry: 286 (10)
9. Amazon Canada: 278 (50)
10. Dr. Oetker: 275 (12)

Categories

1. Quick Serve Restaurants: 1846 (1)
2. Furniture Stores: 1326 (4)
3. TV & Streaming Services: 1170.33 (2)
4. Import SUVs Corporate: 737 (7)
5. Department Stores: 653 (6)
6. Advisory Services: 575 (3)
7. Food Delivery Services: 460 (5)
8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 437 (17)
9. Automotive Imports General: 431 (12)
10. Jewelry Stores: 403 (8)

Calgary


Advertisers

1. McDonald’s: 606 (2)
2. Leon’s Furniture: 533 (123)
3. London Drugs: 499 (34)
4. Chrysler Dodge Jeep Ram Dealers Association: 452 (-)
5. Dr. Oetker: 412 (8)
6. Subaru Canada: 406 (3)
7. Government Of Alberta: 404 (5)
8. The Brick Warehouse: 376 (1)
9. CIBC Bank: 373 (6)
10. Tim Hortons: 336 (4)

Categories

1. Quick Serve Restaurants: 2000 (1)
2. Furniture Stores: 1322 (2)
3. TV & Streaming Services: 1111.5 (3)
4. Import SUVs Corporate: 733 (8)
5. Department Stores: 633 (9)
6. Food Delivery Services: 554 (4)
7. Advisory Services: 551 (5)
8. Pharmacies & Drug Stores: 506 (42)
9. Candy, Candy Bars, Caramels, Chocolate & Fudge: 503 (21)
10. Automotive Domestic General: 471 (10)

Toronto


Advertisers

1. Leon’s Furniture: 1049 (52)
2. Interprovincial Lottery Corporation: 768 (2)
3. McDonald’s: 669 (1)
4. Crave TV: 583 (13)
5. Today’s Shopping Choice: 580 (9)
6. Toyota Dealers: 512 (5)
7. Popeyes Restaurant: 500 (466)
8. Belairdirect Insurance: 457 (10)
9. Subaru Canada: 442 (8)
10. Amazon Canada: 422 (35)

Categories

1. Quick Serve Restaurants: 2737 (1)
2. Furniture Stores: 2336 (4)
3. TV & Streaming Services: 1717.33 (2)
4. Department Stores: 844 (10)
5. Jewelry Stores: 823 (5)
6. Online Casinos: 797 (8)
7. Lottery Draws: 780 (3)
8. Import SUVs Corporate: 761 (12)
9. Online Retail: 710 (13)
10. Dine-in Restaurants & Bars: 655 (11)

Montreal


Advertisers

1. Crave TV: 1255 (1)
2. Chevrolet Dealers: 433 (3)
3. Tim Hortons: 414 (4)
4. Dormez-vous Sleep Centers: 399 (9)
5. McDonald’s: 377 (5)
6. Sports Experts Sporting Goods Stores: 373.75 (13)
7. Interprovincial Lottery Corporation: 330 (14)
8. The Brick Warehouse: 320 (2)
9. Subaru Canada: 318 (10)
10. BCE (Bell): 306 (7)

Categories

1. Quick Serve Restaurants: 1885 (1)
2. TV & Streaming Services: 1728 (2)
3. Furniture Stores: 1293 (3)
4. Import SUVs Corporate: 545 (9)
5. Mattress Stores: 500 (4)
6. Sporting Good Stores: 495 (5)
7. Dine-in Restaurants & Bars: 446 (11)
8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 390 (22)
9. Department Stores: 382 (10)
10. Consumer Property & Casualty Insurance: 362 (12)

Canada Specialty


Advertisers

1. Sleep Country: 2696 (5)
2. Crave TV: 2667.5 (2)
3. Amazon Canada: 1882 (11)
4. Tim Hortons: 1877 (3)
5. Canadian Tire: 1673 (6)
6. Staples Business Depot: 1662 (9)
7. Subway Restaurants: 1412 (23)
8. Dr. Oetker: 1333 (10)
9. McDonald’s: 1199 (1)
10. Swiss Chalet Restaurant: 1194 (13)

Categories

1. Quick Serve Restaurants: 9118 (1)
2. TV & Streaming Services: 5071 (2)
3. Department Stores: 4028 (3)
4. Furniture Stores: 3733.5 (4)
5. Dine-in Restaurants & Bars: 2888 (5)
6. Mattress Stores: 2704 (6)
7. Yogurt & Yogurt Drinks: 2167 (11)
8. Online Casinos: 1956 (8)
9. Import SUVs Corporate: 1815 (14)
10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 1779 (23)