Broadsign is adding an AI-powered assistant to its OOH ad platform this spring.

The Broadsign AI Assistant is a patent-pending tool that helps reduce the time that media owners spend on reviewing, categorizing, and approving incoming ad creative from programmatic bids, by handling those tasks. The new assistant is expected to launch in early Q2 of 2025 and will be available to customers using the Broadsign SSP and Header Bidder.

When creative is submitted, the Broadsign AI Assistant scans it for qualities like aspect ratio, resolution, profane language and objects that can provide insight into the appropriate category, such as recognizing a car for the automotive category. It then emails media owners with category and approval suggestions for each ad based on that creative analysis and the media owner’s existing inventory classifications.

By automating the categorization process, Broadsign says its AI Assistant can minimize misclassification errors and identify content that could hinder brand safety efforts.

“Automating OOH workflows is pivotal to the medium’s continued growth, and OOH categorization and approval is a great starting point,” says Broadsign VP of products, Francois Hechme. “Today, the manual process ties up hours of cycles evaluating creative that may not even win the bid. The Broadsign AI Assistant can process and categorize vast volumes of creative simultaneously to help teams keep up with programmatic demand, so they can spend more time building and nurturing media buyer relationships and improving reporting. We’ve designed it so that media owners retain control over when and how they use it, so it complements, rather than detracts from their work.”

Canada-based Broadsign previewed the new AI Assistant this week at its annual customer summit, Broadsign Connect, this week in Barcelona, Spain.