The puck has dropped and the 4 Nations Face-Off international hockey tournament is now underway until the championship game on February 20. The tournament, presented by the NHL and the National Hockey League Players’ Association (NHLPA), features teams of NHL players representing Canada, Finland, Sweden and the United States facing off in seven games, four to be played at the Bell Centre in Montreal and three, including the championship game, at TD Garden in Boston.

This year, Rogers Communications, the NHL and the NHLPA launched the 4 Nations Face-Off 50/50, a raffle to benefit Sun Youth, a Montreal-based organization dedicated to supporting children and families in need. The winner of the 50/50 jackpot accumulated throughout the four games played in Montreal at the end of the U.S. vs Canada game February 15.

More than a dozen 4 Nations Face-Off brand partners have joined to celebrate with Canadians at Montreal’s free Fan Festival on Saturday, February 15 at Windsor Station from 11 a.m. to 8 p.m. ET. Rogers, the Canadian team’s jersey patch sponsor, is building on that association with a multi-channel campaign throughout the duration of the tournament leveraging owned, earned and paid media. That campaign includes a TV spot with the theme, Our Team. Our Game, featuring Connor McDavid, Sidney Crosby and Brad Marchand.

At the Fan Festival, fans can play Rogers’ larger-than-life hockey-themed slot machine where everyone is a winner. They can also meet their favourite NHL alumni at the Sportsnet broadcast desk and hit the ice to take their best shot at the Rogers Shoot and Score activation for a chance to win prizes. In addition, with a backdrop of four different eras of hockey in Canada – the 1870s, 1970s, 2010s, and 2020s – fans can transform their selfies with a filter inspired by the four iconic hockey eras by adding features like hockey hair and helmets.

Other 4 Nations Face-Off brand partners taking part in the Fan Festival includes Intuit QuickBooks, SAP, Canadian team helmet sponsor Tim Hortons, Molson, Truly, Tylenol, Hyundai, Bet 99 and Canadian Tire.

Molson, the official beer sponsor in Canada of the 4 Nations Face-Off, celebrating the game’s biggest moments with fans – whether diehard or casual – both at the Bell Centre in Montreal and by sponsoring watch parties at the more than 250 bars in Montreal where Molson is served.

Among its activities, Canadian Tire is sponsoring 4 Nations Face-Off Jeopardy on NHL social media channels. The pre-produced content showcases 4 Nations Face-Off themed trivia questions from four players, including Connor McDavid (Canada), Nathan MacKinnon (Canada), Quinn Hughes (U.S.), Filip Forsberg (Sweden) and Roope Hintz (Finland).

In Boston, the 4 Nations Face-Off Fan Village is open to fans for three days – February 15 to 17.