In response to Pierre Pollievre’s promise to defund the CBC/Radio-Canada, nonprofit group Friends of Canadian Media is launching a campaign to call on Canadians to vote for parties and candidates in the upcoming federal election that will save the public broadcaster.
Inspired by the anti-Trudeau flags that were popular on the right, the “FU** the CBC” campaign highlights the importance of supporting Canada’s national public broadcaster, especially in the face of U.S. President Donald Trump’s threats to Canadian sovereignty.
“For months, we’ve had to endure Conservative leader Pierre Poilievre’s cynical calls to defund our national public broadcaster,” says Friends of Canadian Media’s executive director, Marla Boltman. “We want to support funding for CBC/Radio Canada, so we’ve created a bold campaign that pokes fun at political ads.”
According to the group, the English campaign will kick off with projections onto buildings and wild postings in Vancouver, Winnipeg and the greater Toronto and Hamilton area (GTHA). Ad display trucks will drive through Vancouver, the GTHA and Ottawa. Digital ads, TV and radio commercials will appear in both languages the following week right across the country.
“Given the recent unprovoked economic attacks by Trump and his digs about the 51st state, Canadians are rallying around the maple leaf to protect our sovereignty and our democracy,” Boltman adds. “That makes CBC/Radio Canada’s ability to gather us as a national community more important than ever.”
Jungle handled media for the campaign, while the creative was developed by Wunder, with Middle Child leading PR.
