Canadian retailer Popeye’s Supplements has tapped Touché! as its AOR.

Touché! will be responsible for all media planning and buying for the sports supplements and health products brand, with a focus on increasing accessibility, driving sales growth, engaging new customers, and optimizing the long-term value of its current client base.

The agency will leverage Omnicom Media Group’s full suite of marketing solutions, including the Omni Orchestration platform, which will allow the team to identify new audience opportunities for the brand using AI-based automation and real-time insights, according to Touché! VP of strategy Antoine Nguyen.

Nguyen will lead a cross-functional team of of experts who will collaborate with Popeye’s internal teams and partners to fuel brand growth and development. Touché! will handle media buying activities for all of Canada from its Montreal office.