Crown Royal’s whisky barrel truck drives XM campaign

A barrel-shaped whiskey truck is hitting the road, offering immersive experiences for locals.

Subscribe now for unlimited access!

Get the latest intel on the Canadian media industry. Pick the plan that is right for you.
Cancel anytime. *

Subscribe


Already a subscriber?

Sign in here

*Annual subscriptions are eligible for a refund anytime within 10 months from sign-up;
no refund will be applied for the final two bonus months.