In support of the “Buy Canadian” movement, Little Canada is placing free mini-billboard ads for Canadian-owned businesses on its miniature models.

As part of the new “Mini Media Made In Canada Spotlight” initiative, a different Canadian company will be chosen each month to advertise on Little Canada’s five mini billboards, placed in “high-traffic areas of the country” and valued at $10,000. To encourage visitors, Little Canada is also offering discounted tickets for the duration of the program.

The first “Made in Canada Spotlight” will feature the family-owned Little Batch sugar plantation, which produces maple syrup. Visitors will be able to find Little Batch logos illuminated on mini digital billboards throughout the month of April, as well as a truck with the brand’s logo making a delivery in front of the Little Canada building at Sankofa Square (formerly Yonge and Dundas). Mini bottles of the brand’s maple syrup will also be available in Little Canada gift store throughout the year.

Little Canada president and CEO Brad Ford says the initiative offers brands a way to enter the OOH space creatively, without having to make expensive purchases. The effort also builds on the success of Little Canada’s Mini Media program, which started last year as a platform for brands to explore “nationwide” advertising in a more affordable and accessible way, according to Ford.

“We’ve all been facing a barrage of headlines and changing timelines about tariffs, and it’s been moving to see Canadians respond overwhelmingly with optimism and a unified rallying behind Canadian-owned brands, both big and small,” he says, adding that the company will look to feature businesses of different sizes, sectors and services from across the country.

Last month, also in support of Canadian businesses, digital advertising platform Stingray announced that it would be matching every dollar invested in an audio campaign on its retail media network that communicates the “Support Canada” message.  The company said the initiative is designed to increase reach and impact for its clients at a time when Canadian consumers are increasingly prioritizing local businesses and carefully evaluating brands to ensure they match their values.