Tradable Bits has partnered with the Northern Super League (NSL), Canada’s new professional women’s soccer league, and its six clubs. The partnership will see Tradable Bits providing data acquisition, analytics and activation solutions to support the league and teams.
Under the agreement, Tradable Bits’ platform will acquire, analyze and activate first-party data to maximize NSL’s marketing efforts across league channels, including email, SMS, digital, social, in-venue and broadcast. It will also integrate with ticketing and marketing automation systems.
The partnership also offers the NSL, its clubs and its sponsors access to the unified platform Stronger Together, which creates, launches and tracks fan campaigns across web, social, DOOH, local and mobile channels. Content is customized by team, region, demographic and fan behavior, making each activation more targeted.
The partnership between the league and Tradable Bits is not new. According to the company, NSL kicked off its pre-season marketing activities with a contest in which winning fans had the opportunity to fly with WestJet to the home opener of their choice. The contest was based on Tradable Bits’ library of more than 50 interactive templates designed to engage sports and entertainment fans.
The NSL joins Tradable Bits’ sports client roster, which includes Rugby Canada, Australian Football League, Northern Basketball League, Netball Australia, Netball New Zealand and East Asia Super League.
The company offers solutions for fan engagement, data analytics and marketing to sports, music and entertainment industries. By leveraging zero-party data, AI and machine learning, its platform enables organizations to gain insights into and build stronger connections with their audiences.
Vendo Media to represent G3 Media sales
Toronto-based Vendo Media has partnered with G3 Media to represent sales of the OOH network’s digital and static boards (pictured above) in Ontario and Quebec.
Under the agreement, Vendo will be responsible for all sales activity to advertising agencies and/or clients throughout Canada, excluding Quebec. The deal follows G3 Media’s recent acquisition of over 665 advertising panels from Bell Media, primarily located in Greater Toronto, Greater Montreal, Quebec City, Sherbrooke and Trois-Rivières. The acquisition was a result of Bell Media’s prior acquisition of Outfront Media’s Canadian outdoor advertising activities.
“This opportunity to go to market with the combined assets of G3 and Vendo is an incredible one for both parties and the media buying community. Together, we now present a formidable OOH option with coverage in all major and secondary markets – utilizing digital and static formats,” said Sylvio Deluca, president of Vendo Media.
Vendo’s portfolio includes 460 digital OOH advertising faces across over 110 markets. The company also provides digital and non-traditional advertising opportunities in office towers, residential neighbourhoods and other indoor spaces. Meanwhile, Quebec-based G3 Media operates over 665 traditional and large-format digital billboards throughout Quebec, Trois-Rivières, Sherbrooke, Greater Montreal and Greater Toronto.
