Lesley Conway has been named Head of Walmart Connect. In her new role, Conway will oversee the Walmart Connect business and is responsible for the Canadian strategic direction, operations and growth projects.

Conway brings more than 25 years of experience spanning media, marketing and advertising. Previously, she served as CEO of Mindshare Canada, leading the agency through a transformative period, adopting a full-funnel approach to media and a digital-first mentality.

Conway also previously served as president of Hatch64 – a performance marketing agency – and senior vice president of sales for Bell Media. According to Walmart Connect, her expertise will be instrumental in enhancing its advertising solutions, strengthening partnerships and delivering exceptional value to Walmart Connect clients.

“Retail is a dynamic and ever-evolving space, and I couldn’t imagine a more exciting time to step into the world of retail media,” Conway says. “I look forward to building strong partnerships with our brand and agency partners and collaborating with our talented team to create unique solutions for customers, fostering innovation and growth.”

Conway has also held numerous positions across industry boards including the Canadian Media Director’s Council, the board of directors for the Radio Marketing Bureau, the Canadian Outdoor Bureau of Measurement and the Broadcast Bureau of Measurement’s Portable People Meter Committee.