Touché! has debuted a new brand identity that focuses on growth, acceleration and creativity through the use of visuals that embody and encompass the agency’s motto: “fueled by data, driven by creativity.”

Developed with creative agency Lg2, the new look showcases the agency’s name in a bold impossible-to-miss font and features illustrations of the agency’s team.

Alain Desormiers, founder of Touché!, explains that Touché! needed a change as its brand ecosystem was not up to date with its current service offering. The agency’s transformation now reflects its new reality and highlights its solid skills, technological tools, entrepreneurial spirit, creative positioning, and talented experts bringing the agency’s image in line with its plans for future growth.

“Just like a person, the face of a brand changes as it grows,” Desormiers says. “We’ve come a long way since Touché!’s first visual identity, whose explosion-like design illustrated our initial goal of conquest and impact, both for our start-up and for our clients.”

Karine Courtemanche, CEO of Touché!, says the transformation reflects the agency’s focus on the future and growth in areas such as technology, media creativity, data and e-commerce.