Andrew Butts (left) and Brian Cuddy.

Cossette Media has made two additions to its executive leadership team in key areas for its future growth. Andrew Butts has been hired as SVP, business leadership, with Brian Cuddy being promoted to SVP, responsible media solutions.

Butts has been tasked with ownership of key client relationships and acting as an advisor to the business leadership function. He previously served as managing director and country lead for Canada at GroupM’s Neo Media World.

Meanwhile, Cuddy – most recently Cossette Media’s VP of digital solutions – will oversee the agency’s activation and performance teams. He will also help establish a responsible media solutions group with a commitment to contributing to a more sustainable future for Canadian media that supports credible content producers.

“Establishing a responsible media solutions group is an important step for us as an agency,” says Axel Dumont, president, Cossette Media Canada, adding that the new group in collaboration with the new leadership will bring more industry-leading, sustainable media solutions to the agency’s clients.

Cossette Media’s leadership team also includes Dumont; Kristin Wozniak, SVP, analytics, insight and strategy; Kim Joubert, VP and general manager, Quebec and East; Charlaine St-Amant, VP and managing director, Ontario and West; and Sarah Wickers VP, operations.