From left to right: Lindsey Deluce, Anne-Marie Mediwake and Kelsey McEwan.

Nespresso Canada has signed on with Bell Media as the official coffee partner of CTV Your Morning.

The one-year agreement gives Nespresso a high profile during each broadcast through ads, in-studio product placement, contest opportunities and in-show integrations. In addition to TV, the partnership extends to other platforms including digital, with branded content and social publications on various CTV Your Morning platforms as well as social amplification.

The national morning show airs from 6 a.m. to 9 a.m. on weekdays, with a one-hour weekend version airing at 8 a.m. on Saturdays. The show is hosted by Anne-Marie Mediwake, with co-anchors Lindsey Deluce (news) and Kelsey McEwan (weather).

“Partnering with CTV Your Morning is an important milestone for our brand, considering the show is now a morning ritual for over 2 million Canadians each week,” says Frederic Pasquier, VP of marketing for Nespresso Canada. “It allows Nespresso Canada to connect and reinforce awareness with the Ontario market notably, which is key. The collaboration constitutes the perfect pairing, reaching Canadians during their morning ritual when they enjoy the great taste and variety of Nespresso coffee.”

The partnership strategy was handled by Nespresso and its agency, Wavemaker.