Overdrive hosts Bryan Hayes, Jeff “O-Dog” O’Neill and Jamie “Noodles” McLennan.

FanDuel has signed a multi-platform partnership with TSN to be presenting sponsor of sports talk show Overdrive.

In addition to being incorporated into a new logo for the series, FanDuel will be integrated into the show through odds and statistics that will be used in storylines the hosts discuss. The show airs on TSN Radio 1050 weekdays from 4 p.m. to 7 p.m. and streams live at TSN.ca and iHeartRadio.ca, in addition to being available as a podcast. It is also televised from 4 p.m. to 6 p.m. on TSN4 and from 6 p.m. to 7 p.m. on TSN2. The show is hosted by Bryan Hayes, Jamie “Noodles” McLennan, and Jeff “O-Dog” O’Neill.

FanDuel has been a partner of TSN since it received approval to enter Ontario’s legalized sports betting market a year ago. At that time, FanDuel signed a multi-year partnership as the network’s official sportsbook partner. Through this partnership, FanDuel is integrated across TSN platforms including in-game broadcasts, digital marketing, mobile apps and co-branding.

Conor Murray, VP of marketing at FanDuel, says, “We are so excited about this partnership. Overdrive is such a beloved hub for sports news and takes, and we can’t wait to help augment fans’ sports entertainment experiences with odds integrations, unique bets, and more from FanDuel.”

Images courtesy TSN/Bell Media.