Cossette Media has won the media buying and planning business for Participaction, a not-for-profit organization that promotes physical activity and sports participation in Canada.

According to Participaction there were four media agencies in the review. JWT continues on as the organization’s AOR.

Terry Horton, VP and media director, Cossette Media in Toronto tells MiC the first campaign from the partnership is set to roll out in September.

“Cossette Media has already impressed us with their enthusiasm for Participaction and our mission to support and inspire Canadians to move more,” Kelly Murumets, president and CEO of Participaction, said in a release.  “We welcome them to our team.”