ZenithOptimedia has hired Judy Davey as its new executive VP of activation. Davey, who lost her job as VP of marketing assets at Molson Coors, where she worked for 26 years, following a round of layoffs in October, steps into the role left vacant by Florence Ng when she announced her retirement this summer.

Davey, who starts at the agency on Dec. 3, will be responsible for activation of all video, digital, broadcast and distribution. She will also work with the agency’s Newscast Division in content development, sponsorships and events, according to a release.

“On one of my walks I realized I had a vacancy that I was taking my time to fill and Judy’s availability was an opportunity to fill it perfectly,” Sunni Boot, CEO, ZenithOptimedia, tells MiC. “Her years in our business have earned her tremendous respect and admiration by the media community, and she will be a most welcome addition to our company.”