Articles Tagged ‘Judy Davey’

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Is 2021 the year digital media audits will get serious?

The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.

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WFA moves forward on cross-media measurement testing

Organizations including the ACA will follow the new framework to guide the advancement of measurement.

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Broadcaster data sharing gets a deadline

BDUs must be ready to lift the lid on their set-top boxes by September 2019.

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Judy Davey on trust, simsub and where TV goes from here

The ACA’s VP of media policy and marketing capabilities says TV still has a lot to be proud for — but there are changes she’d like to see down the road.

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Are advertisers ‘falling’ back in love with TV?

All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.

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ACA calls for media transparency plan in Canada

The organization’s VP Judy Davey adds some Canadian perspective after the release of the ANA’s latest report on the advertiser-agency relationship.

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Click-through rates still a thing

Research from the ACA and Nielsen shows that marketers are still using the metric despite its inability to measure campaign success.

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Blog: All I want for Valentine’s Day

ACA’s Judy Davey lays out six ways the industry can win her heart – from a union of Shomi and Crave to ad-blocking restraints.

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Reports of TV’s death are greatly exaggerated

ACA’s Judy Davey identifies the medium’s strengths and calls for better use of technology to exploit its power.

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Blog: Time to clean up the ad clutter

ACA’s Judy Davey offers marketers tips to improve the effectiveness of their media spend in the digital age.

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Opinion: CRTC clearly offside with Super Bowl decision

With the NFL’s involvement in the simsub debate, Judy Davey of the ACA argues why the regulator’s move sets the industry up for a loss.

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Judy Davey moves to ACA

The former Zenith and Molson exec has taken on a senior role with the Association of Canadian Advertisers.

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Can the tablet help revive the print industry?

Taking a look at the potential for success for the mobile device as Toronto Star prepares to follow the path of La Presse with a major investment in a tablet edition.

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What’s the ROI on the Olympics?

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.