PHD will take over kitchen and bathroom faucet manufacturer Moen’s media business following a recent review which had three agencies on the shortlist. It will assume the role from MediaCom in January 2013.

Gary Scott, VP of marketing at Moen Canada says PHD’s consumer-centric insights, track record for innovation and collaboration and strength of its service team are the key factors behind why it won the account.

“We believe that there’s a very natural fit for PHD with Moen. They are leaders in their category, they are driven by innovation, and they embrace and encourage collaboration to deliver outstanding work,” said Fred Forster, president and CEO, PHD Canada in a release on the win.