MediaCom announced today that it has appointed Jodi Brown as director of content marketing.

In her new role, Brown will head up the agency’s Marketing Beyond Advertising division, which is responsible for providing clients with end-to-end creation, distribution and monitoring of all content. She will also look to expand MediaCom’s overall branded content and experiential offerings.

“”I am thrilled to have Jodi Brown joining the MediaCom family and leading the MBA team. Her collaborative style and deep expertise in cross-platform marketing make her the ideal leader to drive growth for our clients and their business,” said Urania Agas, SVP, client service director, MediaCom, in a statement.

Brown brings with her more than a decade of experience in cross-platform marketing. Prior to joining MediaCom, she was with Metro for six years, most recently holding the position of VP of marketing and interactive. She also recently served as marketing director for TEDx Toronto. Prior to this, Brown spent five years at Astral Media.

Brown will join the MediaCom team effective immediately.