ZenithOptimedia’s EVP of activation Judy Davey is moving out of the agency world, taking a role with the Association of Canadian Advertisers (ACA).

Davey will be joining the company as its VP of media policy and marketing capabilities, taking over the role left vacant by Bob Reaume, who retired from his post of VP of policy and research last month after more than 20 years at the organization.

In her new role Davey will be responsible for leading government and industry media-related initiatives for the ACA, as well as contributing to its consulting services.

Davey had been with ZenithOptimedia for just over two years, joining the agency after more than 25 years at Molson Coors.