Articles Tagged ‘ACA’

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Former Walmart exec to lead ACA’s measurement initiative

Jennifer Holgate will lead Canadian efforts as part of a bigger, global pursuit of a cross-media measurement solution.

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Industry associations come together for WFA’s global diversity survey

A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.

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Media and IDFA: Returning to responsible advertising

Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.

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Is 2021 the year digital media audits will get serious?

The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.

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P&G media director to chair new measurement committee

Judi Hoffman says cross media measurement is needed to address the problem of waste in the system.

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WFA moves forward on cross-media measurement testing

Organizations including the ACA will follow the new framework to guide the advancement of measurement.

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What the ISBA’s programmatic study means for Canada

The ACA’s Chris Williams breaks down the numbers in the new U.K. study, which contains some confounding figures.

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Two new chairs named at the ACA

Privacy and cross-media measurement are just two of the issues on the table.

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ACA joins forces with WFA’s new working group

The World Federation of Advertisers’ new working group gathered during AWNY with a mandate to find a cross-industry consensus on key global measurement principles.

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Chris Williams on the new walled gardens

The ACA’s VP of digital warns that the rise of Amazon will start a new trend in the online ad market.

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ACA tells members to only buy ads from ads.txt sites

The fraud-fighting tool has proven effective, and the association wants the industry to take the next step.

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Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.

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ICYMI: A tasty new TSN partnership

Plus, a new code of conduct to fight harassment and a Canadian original renewed for City.

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In the year since Pritchard’s utlimatum, what has changed?

Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.