Andrea Hernandez
Boston Pizza to give away free pizza in Edmonton, despite finals loss
The initiative is part of a broader campaign that launched before the playoffs began.
Google changes its rules and now brings AI-based Gemini tool to students
The company aims to provide a safe experience for teens, while connecting them with new technology.
Snapchat introduces new features to protect teens online
The app is adding new controls, making it harder for strangers to find and add teens.
Hershey rides Toronto streetcars to promote its Cookies ‘N’ Creme brand
The takeover is part of a broader strategy to reach Gen Z and Millennials.
KD launches campaign on Reddit to introduce its new LTO
The media plan also includes ads in media and social networks, as well as influencer content.
Spotify now allows all podcasters to upload videos
Previously, creators had to register on the Spotify for Podcasters site.
Torstar is rolling out a podcast network
The announcement coincides with the release of the latest season of the Star’s true crime show, Suspicion.
SheaMoisture launches pop-up to educate about textured hair
The activation builds on other experiences that the brand has launched since Unilever acquired it in 2018.
Intel launches interactive art exhibit
The experience is part of a broader campaign that promotes the brand’s new mobile processors.
AMI unveils new content slate for 2024-25
The upcoming programming will include a children’s series for the first time.
IKEA’s campaign shows it’s products in real life
The media plan includes OOH digital ads and an OLV on social media and streaming platforms.
Les Affaires and M32 Connect launch self-serve ad platform
The advertising center simplifies the process of creating, planning and managing campaigns online.
CFL’s first-ever augmented livestreams come to TSN
The league games will feature Genius Sports’ full suite of AI tools, which powers NFL and NBA broadcasts.
Canadian ad sales to grow to nearly $25 billion
The return of cyclical events, such as the Olympic Games, will boost spending in 2024, according to Magna.
TikTok unveils ad solutions to boost brands’ creativity
A suite of AI-driven creative tools and a hub with access to creators and agency partners will be available to advertisers.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
