Andrea Hernandez
Most Canadian marketers use AI but are concerned about security
Salesforce releases a report showing how global advertisers are using data and AI.
Upfronts 2024: TV5 and Unis TV unveil their new content slate
Both companies highlighted their focus on adopting new trends to fulfill the needs of viewers and marketers.
Family dinners and 90’s fashion among Pinterest trends for this summer
The company’s latest report provides a glimpse of the most popular searches over the last year in the app.
Tim Hortons increases its buying on TV
The QSR topped the AdEase charts for the week of May 13 to 19.
Cricket Canada secures Nissan as its official automotive partner
The partnership is the latest in a series of sponsorship agreements recently signed by Cricket.
McDonald’s boosts its purchase and takes the lead: AdEase radio
Toyota ranked second between May 13 and 19, followed by Tims, which topped the ranking the previous week.
Super Channel launches FAST channels on LG’s streaming service
LG Channels’ programming now includes a romance-focused channel and another dedicated to true crime.
Majority of Canadians prefer paying extra for ad-free streaming
Horizon Media has released a report that provides insight into the country’s video streaming preferences.
Millennials are turning more to games as a way of self-expression
In its new study, Fandom offers insights into how brands can engage with gamers.
Daily Hive to roll out its first-ever food truck festival
The activation marks the first large-scale foray for the company and its Dished brand.
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
How does Canada fare when it comes to accessible TV advertising?
Although the country has the highest number of closed captions, its use of other accessibility features is low.
Google launches search engine with AI-powered summaries
Users will see periodic AI-generated overviews at the top of the results page.
McDonald’s tops AdEase ranking, with Tims close behind
This is the second week in a row that the restaurant chain has led the TV ranking.
PWHL extends its sponsorship deal with Bauer
The hockey equipment and apparel brand will be the exclusive supplier of jerseys beginning the 2024-25 season.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
