Andrea Hernandez
Pluto TV launches channel with exclusive content about Real Madrid
The FAST platform has recently added other sports channels to the service in Canada, including Dazn TV.
Meta increases its revenue thanks to AI in advertising
The social networking giant’s revenues rose 27% to $36.4 billion in the first quarter of the year.
B.C. puts online harm bill on hold after reaching a deal with social networks
Snapchat and TikTok say they are working to improve the safety of kids and teens on their platforms.
Tim Hortons claims the top spot from McDonald’s on TV
According to the latest AdEase report, pharmaceutical company Novo Nordisk was one of the week’s biggest movers.
KLM Royal Dutch Airlines rolls out a new brand platform in Canada
The initiative is being promoted at Calgary, Edmonton and Toronto-Pearson international airports.
Snapchat drives brand exposure among newcomers
A Kantar study found that newcomers use the app not only before they migrate, but also after they move.
Toyota stays at the top and IKEA increases its purchase: AdEase Radio
The home furnishing brand was one of the week’s biggest movers, climbing 380 places in Edmonton.
TikTok is testing a new photo app in Canada (and Australia)
The social platform’s app, called TikTok Notes, will allow users to post more photos at once, but only for a limited time.
KitKat launches campaign with customer-created OOH
Canadians can participate in a contest to appear on different street posters around the GTA.
Sportsnet secures sponsors for Stanley Cup Playoffs
Boston Pizza, RAM and Home Depot are among the new partners.
Mini-Wheats leverages Spotify to celebrate Canadians’ small wins
The WK Kellogg brand has launched jingles to promote its latest campaign “There’s Nothing Mini About It”.
Jolt to launch ad-supported charging stations in Canada
The company aims to be one of the largest DOOH networks in the country.
Omnicom kicks off the year with positive financial results
The company expects to grow by 4% to 5% this year with its recent acquisition of Flywheel Digital.
Peroni Nastro Azzurro seeks to fill the gap in the market for low-alcohol beers
The Italian brand is launching a 360-degree campaign in Ontario to promote its new beer.
Spotted! Quaker highlights people’s important days
The brand is launching an exhibition with 100 black and white images of customers eating oatmeal for breakfast on a special day.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
