Guest

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Articles by Guest

8 Lessons: The paradox of allyship and how we overcome it

Ishma Alexander-Huet concludes her series by examining the paradox of allies needing to be the ones to do the work, but not being able to do it without BIPOC.

8 Lessons: How being autistic helped me reach my goal

Ishma Alexander-Huet looks at how neurodiversity frequently intersects with the barriers BIPOC face in the workplace.

8 Lessons: Made in Canada

Ishma Alexander-Huet examines the Black experience for those born here versus those that came here, and the lessons it offers for anyone looking to help immigrants on their own teams be successful.

Four ways brands can embrace agility this holiday

Facebook’s insights on how brands can strengthen customer connections by staying nimble

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Reaching gamers outside of the game

Gamers and streamers are dominating Canadian smart TVs, and Samsung Ads provides a holistic way to tap into that audience.

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8 Lessons: The blessing and the curse of light privilege

Ishma Alexander-Huet examines colourism’s roots in marketing and why Black leaders need to examine their own privilege.

8 Lessons: The DEI label doesn’t always fit

Ishma Alexander-Huet speaks to agency leaders who want to help BIPOC at their companies, but don’t want to sacrifice the work they’ve dedicated their careers to.

Why you need to talk to clients like they’re at a barbecue

Society, etc founder Mike Sharma makes the case for a more honest relationship that gets past the flashy distractions.

8 Lessons: Self-care is key to change

After a year when many Black people had the role of change-maker thrust upon them, Ishma Alexander-Huet explains how to keep the magnitude of equity work burning them out.

Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

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How radio listenership shifted over the summer

David Bray dives deep into the latest Numeris PPM book and sees which stations are most popular in Canada’s five largest markets.

8 Lessons: We need to do what?

For companies that are committed to DEI but lack a clear pathway, Ishma Alexander-Huet offers a guide to get out of the starting blocks.

What’s next for media measurement in an evolving ads ecosystem

Facebook’s Swetha Subramanian on how to implement MMM in a post-cookie world

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8 Lessons: What I’ve learned after a year of working for change

For the next seven weeks, Ishma Alexander-Huet will be diving into the questions she’s asked herself as a Black female leader and the answers she has found so far.