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Are you ready for life beyond the cookie?

Quantcast shares global best practices on prepping for the challenges and brand opportunities in a cookieless world.

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Is your marcom keeping pace with the slowdown?

Twitter Canada tracks how brands are leaning into consumers’ new creative pastimes

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Reaching Canadians on their ‘emojional’ rollercoaster

Twitter data finds feelings are running high and deconstructs how brands have evolved messaging to hit the right note

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Reaching Canadians on their ‘emojional’ rollercoaster

Twitter data finds feelings are running high and deconstructs how brands have evolved messaging to hit the right note

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Programmatic Forum: MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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How #watchparties connect brands with consumers

Twitter draws avid audiences as viewership explodes around big-name TV shows and movies

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Programmatic Forum: CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

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Lockdown #watchparties are keeping Canadians connected

Twitter Canada tracked big engagement during quarantine as viewership exploded around big-name properties

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Programmatic forum: Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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As the world re-opens, residential screens create a timely OOH alternative for brands

Vertical Impression’s study finds residential elevator traffic is at 91% of pre-pandemic volume and going up

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Rebuilding brand trust in the online ad space

Overcoming the challenges of protecting personal privacy in a connected world

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Data, privacy and personalization: the programmatic balancing act

From new targeting approaches to the upside of privacy regulations, Petar Bozinovski of Contobox shares key Programmatic I/O New York takeaways

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Win over stressed-out holiday shoppers with convenience

Contobox’s shoppable ads can make every step of the purchase process easier.

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How to find new sponsorship opportunities relevant to your market

Detailed, nuanced audience data can reveal the properties your consumers really love.

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