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Securing the future of the Open Internet

Quantcast cautions finding reliable data is going to be harder for brands navigating a post third-party cookie world. It’s time to consider new solutions.

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How the power of data helps brands react to consumer behaviour shifts

Daily data updates ensure advertisers have the most current behavioural data when targeting audiences

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Mom and dad are keeping it real on Twitter during lockdown

A look at Canadian parents’ growing Tweet activity, and how they interact with brands

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How The Globe’s first party data cuts cookies out of the mix

The Globe and Mail’s evolved ad platform delivers targeting effectiveness via context and engagement solutions unique to its platform

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MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

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Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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Programmatic 2020: Diving deep into (real) data

How the industry is advancing first-party data, contextual targeting and direct solutions

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Programmatic Forum: How robust first-party data cuts cookies out of the mix

The Globe and Mail’s evolved ad platform delivers targeting effectiveness via context and engagement solutions unique to its platform

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Are you ready for life beyond the cookie?

Quantcast shares global best practices on prepping for the challenges and brand opportunities in a cookieless world.

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Is your marcom keeping pace with the slowdown?

Twitter Canada tracks how brands are leaning into consumers’ new creative pastimes

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Reaching Canadians on their ‘emojional’ rollercoaster

Twitter data finds feelings are running high and deconstructs how brands have evolved messaging to hit the right note

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Reaching Canadians on their ‘emojional’ rollercoaster

Twitter data finds feelings are running high and deconstructs how brands have evolved messaging to hit the right note

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Programmatic Forum: MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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