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Four ways brands can embrace agility this holiday

Facebook’s insights on how brands can strengthen customer connections by staying nimble

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Samsung Gaming

Reaching gamers outside of the game

Gamers and streamers are dominating Canadian smart TVs, and Samsung Ads provides a holistic way to tap into that audience.

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Content Driver

Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

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What’s next for media measurement in an evolving ads ecosystem

Facebook’s Swetha Subramanian on how to implement MMM in a post-cookie world

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How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

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How Facebook is fighting COVID-19 vaccine misinformation

Introducing Let Me Explain: A new video series that breaks down complex topics

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DAX points to the widespread adoption of smart speakers such as Alexa, Google Assistant and Siri as a major factor bringing more marketers into the audio space.

DAX: Dialing in on digital-audio growth

With podcasts and smart speakers booming, DAX is having a moment

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CBC has been cautious with brand-safety measures, allowing advertisers to avoid content with downbeat themes such as COVID-19, while at the same time convincing them that some breaking-news topics are safe. As a result, more brands are coming to CBC looking to reach audiences online.

CBC: Trust in a time of uncertainty

CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue

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Sharethrough: How respect for the user rewards brands

Now merged with District M, the platform is making digital advertising more user-friendly

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The Globe and Mail newspaper is only one of the company’s outlets, which also include
podcast The Decibel and its partners in Globe Alliance, a collective group of sites including The Wall Street Journal, Reuters, Fast Company and The Guardian, giving campaigns expansive reach and scale.

The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic

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MiQ executed an advanced television campaign for the Canadian Cancer Society and then retargeted households that had been served a connected TV ad.

MiQ: Partnering for incremental reach

The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV

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Quantcast: Building the future of Programmatic

With the phasing out of third-party cookies, their new programmatic platform covers everything from planning to innovation

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The tools and processes of adaptation

Find out how Canada’s top players are reinventing programmatic

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Three steps brands can take to conquer the digital shift

Facebook and Instagram Canada’s Leanne Gibson shares how to break through the clutter with Discovery Commerce

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The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy

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