Jennifer Horn
Canadian Lung Association coughs up a unique campaign
Departing from its conventional ways, the organization has appointed a phlegm spokesperson to educate Canadians about coughs.
Mars works, rests and plays with Canadians
The chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.
Pizza Pizza continues to dominate the radio chart: Media Monitors, Jan. 23 to 29
Not budging from the top spot, the QSR made the largest purchase in Toronto, with the Ford Dealer Association also going big in Montreal.
MiC’s Global Tour: Outdoor/ambient
Michele Pauchuk of MEC gives her thoughts on the latest roundup of international campaigns which include executions from L.L.Bean and Evian.
The Shopping Channel roams with Travelocity
In celebration of its 25th anniversary, the Rogers Media-owned channel has partnered with the travel co to get viewers hunting for on-air and online gnomes.
John Doyle’s mid-season review
The Globe and Mail critic has high hopes for Touch and Smash moving into the winter season.
AToMiC: CBC takes off with a new narrative
The broadcaster has launched a multi-episodic interactive game for its show, Arctic Air.
Remodelista.com gets a new look
The Say Media-owned site has gone through a complete overhaul, creating a de-cluttered design destination with new ad opps.
t.o.night goes mobile
The daily newspaper has launched an iPad app that carries forward its print advertising model.
Canadian Tourism Commission travels to Oz
The first campaign by the CTC since the launch of its “Signature Experiences Collection” platform is being rolled out in Australia.
Pattison proves OOH works
The outdoor media co has placed posters in subway stations that advise commuters how to avoid awkward moments.
Evolve Media expands in Canada
The media company has launched Totallyher and CraveOnline with opportunities to place ads on the female- and male-centric sites.
Big Bang Theory takes the week’s top spot: BBM, Jan. 16 to 22, 2012
The genius crowd keeps the momentum going with the most viewers on Thursday night.
Dogbook barks up a new tree
Geoffrey Roche talks to MiC about advertising opps on the redesigned site as well as plans for his blog, 44Shoes.com.
Teletoon tests the mobile waters
The channel has launched a gaming app for Johnny Test, allowing users to place iOS platforms side-by-side to play on one large screen.
