Jennifer Horn
CMA: Engaging consumers in a digital world
The 2011 CMA National Convention opens its stage to professor of technology Mohan Sawhney and his talk on the concept of collaborative marketing.
CBC sprints toward healthy living
The broadcaster releases Run Run Revolution, a two-hour special reality show, as a part of its “Live Right Now” initiative.
OLN’s reality bid for summer season
The Outdoor Lifestyle Network’s summer lineup goes heavy on auction-based reality shows.
Kraft Celebration Tour gets a social boost
The third annual event in partnership with TSN Canada perks up its online presence, as communities compete to prove they’re the best in the country.
Hockey keeps score: BBM Canada, May 9 to 15, 2011
The Big Bang Theory moves down to second place, making room for hockey’s slapshot into #1.
MasterCard goes digital with Xbox Live
The credit card co has partnered with the gaming platform to target consumers during the 2011 Memorial Cup.
Slice ties the knot with two new shows
Sponsorship opportunities are available for the nuptially-themed night, which will be promoted with a multi-platform campaign.
Bessies shows who’s best
DDB and Red Urban take top category prizes at Canada’s annual TV advertising awards yesterday in Toronto.
Muskol gets outside with new campaign
The insect repellent co launches an experiential campaign to mark its 60th anniversary in the bug eradicating business.
Frigidaire puts a charitable cherry on top
The appliance co invites consumers to raise money for Save the Children with tasty online-based initiative Sundae Funday.
BlackCreek goes social
The summer music festival launches a social media campaign to expand its reach beyond concert-goers.
Big Bang Theory takes top spot: BBM Canada, May 2 to May 8, 2011.
CTV’s The Amazing Race took second place for the week with 2.7 million viewers, but Canada’s race for Prime Minister was most-watched on Monday night.
Seneca College joins the tablet craze
The creative arts and animation school creates an iPad-focused exhibition, giving gallery-goers control over presentation of its students’ work.
OMNI launches IIFA online presence
The multicultural broadcaster is singing and dancing its way to the Indian film festival with an online media component.
Score Media acquires SportsTap
The mediaco strikes a deal with the successful sports app, looking to accelerate its growth in the US.
