Jesse Kohl
Viewers to get mobile exposure on The Score
The Toronto-based sports net is encouraging viewers to become on-air personalities via mobile during live shows. And webcams are next…
Big shows see tiny losses
BBM/Nielsen Top 30 – June 16-22
More than half the shows on the chart saw losses from the previous week’s national averages . . .
Titan joins OMAC
The Out-of-Home Marketing Association is taking on a new member.
Torstar buys more of Multimedia Nova
The media powerhouse is doubling the size of its investment in the company that publishes a variety of multicultural properties in the Greater Toronto Area.
Critical Mass wins AutoTrader.com
Calgary’s Critical Mass is the new AOR for digital elements of site’s content and campaign strategies.
Teletoon Interactive promotes two
The marketer-friendly Teletoon.com is getting a new director and a manager of content design.
No to Greenspan, yes to NeuLion: JumpTV
JumpTV has rejected MySpace founder Brad Greenspan in favour of merging with NeuLion. The two companies aim to become a powerhouse of online sports, international and religious programming.
Nissan brings interactive TV to CFL
The automaker is getting into the interactive TV game through Canadian Football League telecasts.
Cineplex.com to get social
Cineplex Entertainment has plans to roll out new targeted community and e-commerce initiatives before year-end.
Canoe portal appoints web leaders
Canoe’s web leadership team is getting a shuffle.
Pink bus hits Halifax streets
In the driver’s seat is the Breast Cancer Foundation, as Pattison Outdoor Advertising launches a four-month awareness campaign.
ABC begins audits on emerging platforms
Last year, the Audit Bureau of Circulations found that ad buyers wanted third-party audits of emerging media platforms. Now, they’re grabbing for a piece of that opportunity.
CTV launches broadband lineup for summer
With a new, intuitive video player streaming content from seven channels, the net is pushing online entertainment this summer.
YPG links to Praized
A social media start-up in Montreal is linking up with Yellow Pages to give users localized content.
Google AdPlanner aims to demolish incumbents: Williams
Google launched its new end-to-end AdPlanner tool in New York yesterday. MiC asked Media Contacts managing director Chris Williams for some insights on what the launch means for Canadian media planners, comScore and other players.
