Josh Kolm
Pelmorex launches self-serve ad tool
The company is looking to broaden its local ad business on The Weather Network and MétéoMédia.
Publicis wins media in Pfizer review
The agency will also handle data, tech and production, while IPG has been given creative duties.
Shelagh Rogers to retire from CBC Radio
The longtime Next Chapter host also helmed several flagship programs over the course of her 43-year career.
Vice Media Group files for bankruptcy
The company is expected to be acquired by a group led by its biggest lender.
Cineplex’s recovery continues as revenue shoots up by 49% in Q1
Big boosts in box offices and advertising came alongside a record-setting quarter for its amusement business.
Connected TV drives The Trade Desk’s revenue up 21% in Q1
The company also said its data-driven platform has allowed it to remain strong despite advertiser uncertainty.
Stagwell remains optimistic despite a Q1 revenue dip
However, a decline in client spend means the company is nonetheless reducing its headcount.
King Charles’ coronation draws 7.6 million viewers: Numeris
Despite the time difference, a significant portion of the audience also tuned in live.
Ad revenue boost not enough to offset production declines at TVA
The company’s acting CEO said, however, that the outlook in broadcasting remains “uncertain.”
CitrusAd to introduce keyword bidding to retail media
The new functionality will allow for multiple bid strategies within a single campaign.
Meta has an internal team prepared to block news if Bill C-18 passes
Company executives spent their time in front of a government committee debating the bill’s language about platforms sharing news links, rather than their larger ad business.
Ad spending in Canada is not taking as big of a hit as in the U.S.
The latest spending figures from SMI, however, show that more modest declines “shouldn’t be ignored.”
Spotted! Boston Pizza changes its name to troll the Bruins
A billboard supporting the Maple Leafs is one example of real-time executions in the restaurant’s “Fanalytics” campaign.
Media revenue dips at BCE as its names a new CFO
The company continues to see low ad demand, though it was offset by growth in digital and telco subscriptions.
GroupM commits part of its ad buying to Torstar
The agency group’s Canadian arm is delivering locally on a global priority.
