Josh Kolm
QSRs dominated radio and TV ad buying in 2022
Adease’s summary of 2022 ad buying also found that governments, mobile carriers, furniture stores and streaming services bought big on broadcast channels.
Government committee to re-review Rogers-Shaw deal
The House’s industry and technology committee could influence a decision from the Industry Minister about whether to let the merger proceed.
Microsoft is piloting a retail ad network
The company also announced new tools to activate first-party retail data in-store and across other platforms.
TSN launches a new streaming service
Built around the Canadian rights to PGA Tour Live, TSN+ is focused on providing sports fans access to games and feeds not available through national television.
Lagging ad demand hits Corus’ revenue again in Q1
But the company remained optimistic due to positive signs from its streaming and advanced advertising investments.
Mondou wins Bye bye ad contest for a second year
The annual ratings darling brought in 3.22 million viewers and earned a 91% audience share.
Ad revenue declines continue to dog Postmedia in Q1
However, the Brunswick News acquisition and investment in parcel services help overall revenue grow.
Salesforce gets into retail media
The CRM company’s new tool is focused on harmonizing first-party data and helping buyers activate around it.
NHL extends partnership with PPG
The paint supplier is focusing the next three years of its partnership on digital board ads during the playoffs.
Holding companies still ‘dominate’ Canadian media pitches
Listenmore’s annual pitch report found a 195% increase in the number of accounts up for grabs last year.
TekSavvy petitions industry minister to block Rogers-Shaw deal
The wholesale ISP claims preferential rates offered as part of the Freedom Mobile sale would force competitors out of the market.
Subway buys the top in Toronto: Media Monitors
Meanwhile, iHeartRadio boosted its buy in Montreal.
Now Magazine acquired by Gonez Media
The upstart media company is moving the Toronto alt-weekly to an all-digital format 10 months after its previous owner filed for bankruptcy.
Quebecor names new head of out-of-home division
Michel Drouin has been promoted to elevate the offering and establish new business relationships.
The Trade Desk launches platform to activate first-party data
Galileo aims to provide a centralized hub for audience matching and measurement in a post-cookie world.
