Josh Kolm
Governments keep up their radio buys: Media Monitors
Meanwhile, Peloton and Kijiji mainted their post-holiday buys in Toronto.
How connected TV will co-exist with traditional buying in 2022
MiQ’s managing director uses the company’s latest research to dive into trends in programmatic buying for the year ahead.
Glassroom hires new lead on Desjardins business
In addition to supporting day-to-day management, Daniel Balment will lead work on the account outside of Quebec.
Spotify makes podcast ads clickable
A new clickable ad unit aims to bridge the gap between podcast ads and their call-to-action.
ICYMI: Stingray expands retail network to U.S.
Plus, CBC to once again air Hot Docs selections and The New York Times plans to buy The Athletic.
Jennifer McGuire goes from CBC to Xtra
As Pink Triangle Press’ new chief content officer, the former head of CBC news will help further its growth and impact goals.
World Juniors topped holiday viewing: Numeris
Prior to the tournament being cancelled, the Canadian team’s first game topped ratings nationally and across markets.
Governments buy the top in Toronto and Montreal: Media Monitors
Public health advisories and new year reminders managed to out-play other brands’ post-holiday pushes.
Grey Cup takes the top spot across Canada: Numeris
In addition to being the top-rated show nationally, the game was also number one across every major English market.
Most-read of 2021: Media Companies
From major players to independent local news publishers, the MiC readers were most interested in.
Most-read of 2021: Agencies
The appointments, departures and business wins that got the most attention from reader’s this year.
People Moves: GroupM hires new marketing and business leader
Plus, Jordana Fatsis joins Neo and True Media hires first head of performance media.
Alex Panousis and Dentsu Media part ways
The agency says its CEO and chair is moving on as it moves to the “next chapter” of its transformation plan.
ICYMI: TSN to air its first RBC Training Ground special
Plus, Cineplex awarded $1.24 billion in Cineworld suit and TSN prepares to air RBC Training Ground finale.
Spotted! Interac’s living out-of-home ads
The transparent boards and window posters aim to highlight the holiday moments Canadians are returning to this year.
