Josh Kolm
Rogers revenue gets a major boost from Shaw merger
However, low advertising demand continues to be a factor in the company’s Media division.
Crave launches a pair of ad-supported subscriptions
Ten brands have signed on to run ads on the streamer, which will carry five minutes of ads per hour of content.
Subway takes over at the top: AdEase Radio
A pair of automakers, meanwhile, made big boosts behind new campaigns.
Spotify gets a user surge in Q2
Revenue grew from both premium and ad-supported users, though the economic environment led to softer ad pricing.
CBC looks to extend the reach of its podcasts with new YouTube channel
The broadcaster plans to add more video content and build its digital audience.
Samsung News launches in Canada
The ad-supported app provides a custom feed of news from a range of outlets.
Twitter begins rebrand to X
The company is shedding 15 years of brand equity as it begins a move to be known as an “everything app.”
IPG’s organic revenue down 1.7% in Q2
Several agencies were hit by macroeconomic struggles and pullback from tech clients.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
Publicis is bullish on its future after a strong Q2
The company reported “solid” performance across divisions, particularly in data, tech and media.
Tims and McDonald’s switch spots at the top: AdEase TV
QSRs continue to be the most active TV advertisers in Canada by a significant margin.
TSN, CTV ready extensive coverage for Women’s World Cup
BMO, Visa, Adidas, FritoLay and CIBC are sponsoring the network’s coverage.
Omnicom’s organic revenue grows by 3.4% in Q2
CEO John Wren told analysts that investments in AI stand to further enhance the company’s creativity.
Rogers, Specsavers boost their buys: AdEase Radio
However, McDonald’s and Subway maintained their top spot nationally.
Spotted! Dressing up like Barbie with AR
A Snapchat lens is the latest in the upcoming film’s massive global marketing push.
