Jonathan Paul
Liquid Nutrition drinks up North American expansion
The Montreal-based beverage brand is planning to launch throughout Canada and the US with a significant marketing push.
Next Media Stars: Noah Vardon
Find out why this Starcom strategist was selected to be a part of strategy magazine’s annual Next Media Stars list.
Canadian brands get in on UFC 129 mania
OLG Slots and Casinos, Gatorade and Pizza Pizza are just some of the Canadian brands that found ways of leveraging the event.
Tourism Queensland’s million dollar memo
Notes from the mediascape: SapientNitro in Australia’s newest campaign for Tourism Queensland is targeting business travellers.
McDonald’s looks to Twitter to talk local
The QSR is beta-testing a new product from Twitter that helps localize its mass marketing efforts.
Connecting with youth in the modern mediascape: part two
In this strategy magazine media feature, writer Jonathan Paul takes a look at how Xbox and Oreo Cakesters are breaking through the clutter to connect with kids on all fronts.
Connecting with youth in the modern mediascape: part one
In this strategy magazine media feature, writer Jonathan Paul takes a look at brands that are breaking through the clutter to connect with kids on all fronts.
Molson paints it black
The brewer has launched Molson M nationally, a new premium beer product targeting trendsetters and opinion leaders.
Jim Warrington to direct NABS
The organization’s newly appointed executive director will officially start work on April 1.
Best Buy puts customers in the crease
The retailer has launched a 3D augmented reality hockey game for Quebec and BC.
Best Buy scores with AR game
The retailer has launched a 3D augmented reality hockey game for customers in Quebec and British Columbia.
Adidas is ‘All In’
The brand is launching a global campaign promoting its sports, style and street lines together for the first time.
Digital hits the aisles: part three
In this strategy magazine media feature, writer Jonathan Paul reveals the new digital landscape in today’s retail environments and Starcom’s Robin Hassan talks ROI.
Feature: Digital hits the aisles, part two
In this three-part strategy magazine media feature, writer Jonathan Paul reveals the new digital landscape at play in today’s retail environments and how RBC, Bell and Vidéotron are using it.
Feature: Digital hits the aisles, part one
In this strategy magazine media feature, writer Jonathan Paul reveals the new digital landscape at play in today’s retail environments and how media pros and marketers are using it.
