Loukia Papadopoulos
EQ Bank takes a digital-first approach to its latest campaign
The agency used a diverse media mix to target financially frustrated people.
Destination Canada and Air Canada collaborate on a cookbook
Working with Initiative and Spafax, the deal also includes a partnership with Indigo to sell the book nationwide.
Mediation in Roger-Shaw takeover fails, again
The companies will now have to move to public hearings before the Competition Tribunal.
Spotted! Motomaster tows vans around Toronto and Montreal
The vehicles are fully wrapped with branding that relays a key message about reliability.
Goemans takes a video-first approach to its brand repositioning
The campaign leverages TV and online channels to drive mass awareness for a big brand pivot .
Amazon Ads updates its video and clean room products
The company is bringing several video-focused products to Canada, alongside new features for Amazon Marketing Cloud.
The Globe and Mail is using video to reach finance-conscious Canadians
A new campaign uses a multichannel approach that recognizes the changing way people engage with video content.
Desjardins uses different video channels to help youth ‘find their way’
A new campaign is built around TV and other video platforms to attract attention to the co-op’s CSR platform.
Toyota shows up as the new top radio buyer in Toronto: Media Monitors
Meanwhile, two different Bell brands made big jumps in Montreal.
BMW and CBC take on sustainability with new TV series
The series, airing on Gem and YouTube, aims to showcase the automaker’s environmental principles.
How La Presse’s newly unified ad team is tackling challenges in media
The new entity aims to create an ideal partner for things ranging from labour shortages to cookieless advertising.
Branded Cities upgrades four screens in Toronto
The displays will be located along Lakeshore Boulevard, one of the busiest roads in the Greater Toronto Area.
IBM renews sponsorship with the Toronto Raptors and Maple Leafs
The company will collaborate with MLSE to create next generation digital fan experiences.
Sunwing taps into the power of audio
The travel agency used both radio and digital audio to target Canadian travelers of all demographics.
Google rolls out its user-facing ad controls globally
My Ad Center allows users to customize which data and preferences are used to target ads to them.
