Loukia Papadopoulos

Contact Loukia by sending an email to lpapadopoulos@brunico.com

Articles by Loukia Papadopoulos
Arrivals Departures team photo

Arrivals + Departures expands into media by acquiring MW360

Now called Arrivals + Departures Media, the combination aims to forge the best path forward for both Halifax-based agencies.

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Now may be the time to invest in TV advertising

The convergence of linear and CTV, with more options coming, are offering the best of both worlds.

Mary Makes It Easy - Mary Berg

Mary Makes It Easy is back with new sponsorship opportunities

The culinary show offers brand partnership opportunities that include branded content and influencer programs with Mary Berg.

NFL Tuesday Night Gaming

NFL partners with Enthusiast on YouTube gaming series

Enthusiast Gaming is helping create NFL Tuesday Night Gaming, which comes with numerous ad and brand integration opportunities.

Kilani

Kilani Jewellery sponsors the Toronto Raptors

The jewellery maker, which already counts several big name athletes as clients, will be integrated throughout the live game experience.

DAC leadership team

DAC adds three to Canadian leadership team

General managers Sonia Allard and Adam Luck get new remits, while Fanny Mooijekind will lead operations in Montreal.

Google DOOH

Google makes DOOH available on Display & Video 360

The ads will not be personalized, and instead focus on the efficiency of programmatic buying in the OOH space.

twitterspaces

Twitter redesigns Spaces to host podcasts

The new version of the platform’s audio features is more focused on content subjects and discoverability.

connectedTV

MiQ partners with cybersecurity firm to prevent connected TV ad fraud

The partnership with Human will see the introduction of new software that will validate impressions.

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How much TV do teens actually watch?

Numeris data found that while linear TV remains popular, younger Canadians spend more time with VOD than adults.

Canadian ad spending down in July

Canadian ad spending dipped again in July

SMI attributes this dip to comparisons to heavy spending on big sports events and a to-be-expected summer downturn.

online video television

Some Canadians plan to cut back on online activity to save money

Advertisers may soon have less time and platforms to reach target audiences.

Ineo Adapt DOOH

Ineo signs deal to market DOOH to Adapt’s clients

The partnership will boost Ineo’s presence in Toronto.

Copied from Playback - Image: Unsplash, streaming

Canadians are open to ad-supported streaming, but they have some requests

Research from The Trade Desk looks at how new consumption habits need to come with new ad strategies.

Corus Entertainment Inc--THE MOST ESTEEMED CULINARY COMPETITION

Royale, Glad and KitchenAid among the new sponsors for Top Chef Canada

Nine sponsors will activate with a mix of product integration and prizing.