Loukia Papadopoulos
Purex becomes a national NHL sponsor
The Henkel laundry brand has a number of activations in and outside of game broadcasts to reach Canadian hockey families.
Pet Valu makes Vancouver Canucks its first sports sponsorship
The partnership marks the first time the Canadian pet retailer has entered an agreement with a major sports team.
Spotted! Labatt launches an art exhibition celebrating its 175-year history
The exhibition showcases moments from the brewery’s long history.
Maple Leafs and TikTok partner to bring digital helmet to fans
The activation and contest comes as the social platform renews its team sponsorship for the upcoming NHL season.
Quebec Poultry Farmers piggybacks on provincial elections to reach a wide audience
The campaign used a mixture of OOH that mimicked provincial candidate ads as well as media placed near political articles.
Bell and Sonnet among Occupation Double’s 31 sponsors
The collaborations are activated through customized content integrations.
Reddit provides new enhanced features for its Ads Manager
The changes are meant to improve how advertisers manage their campaigns on the platform.
Dialekta appoints Diana Ferreira as general manager
The agency is also seeking to make some of its employees shareholders.
Meta adds new Reels ad experiences and custom audience tools
The company’s enhancements also include new placements and formats on Instagram.
Metrolinx brings on Durham College as first station name sponsor
The new sponsorship deal will see the station take the college’s name for 10 years.
SaltWire’s dailies will no longer print Monday editions
The decision will affect The Chronicle Herald, The Cape Breton Post, The Guardian and The Telegram.
Subway is now an official partner of the NBA and the Raptors
The sponsorships will include digital content, dynamic game activations and in-restaurant experiences
Behind the Buy: Desjardins breaks through with business leaders
To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.
Spotted! Sawmill Haunt gives an influencer a spooky twist
The haunted house is putting a zombie on the street that eerily resembles a famous influencer.
NHL launches digital-enhanced rink signage
The move will allow in-arena dashboards to be replaced with market-specific ads in-broadcast.
