Patti Summerfield
NHL hosts the first Stanley Pup rescue dog competition
The event to be broadcast on Sportsnet is attracting celebrity dog lovers and brands that support animal rescue groups as part of their charitable activities.
Google introduces new AI-powered ad tools
The new products will make ad creation easier and more compelling while making in-ad shopping more engaging to consumers, according to the brand.
IAB Tech Lab provides guidelines for choosing ID solutions
The guide demystifies various cookieless options and outlines the steps and factors for evaluating new privacy-safe ID solutions.
How Canadians are getting their news without Meta
MTM’s most recent report delves into how Canadians access news without Facebook or Instagram.
People Moves: Promotions at Publicis and a new exec at Reddit
Veronik L’Heureux will lead Spark Foundy’s national operations, while Jyoti Vaidee moves from Google to Reddit.
Pinterest turned its annual advertiser conference into an immersive experience
Pinvision featured live performances and interactive activations that took advertisers through the consumer journey on the social platform.
Broadsign acquires European DOOH ad tech provider
The partnership will help to expand OutMoove’s targeted DOOH campaign tools globally.
TVA+ and TVA Sports Direct land on Roku
The new channels provide more French-language content for viewers, as well as more sponsorship opportunities for brands.
RONA kicks off spring with Pinterest
The RONA campaign features Pinterest Predicts Trend Badge ads as well as a Home Feed Spotlight.
Alliance for Audited Media automates assurance program
The streamlined web and social media data verification program enhances digital transparency.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
iHeartRadio partners with Corus to add 39 radio stations
The addition allows the audio platform to offer listeners more format choices among thousands of radio stations, playlists and podcasts.
LG Ad Solutions to adopt Unified ID 2.0
Developed by The Trade Desk, the privacy-safe solution enables advertisers to use first-party data at scale.
New Mars Agency report card rates Canada’s main retailers
The report provides an apples-to-apples comparison of Canada’s retail media networks, with Amazon leading in most categories.
Meta enhances Gen AI with full image and text generation
The new AI features are expected to be available globally by the end of the year.
