Patti Summerfield
Optable joins with Raptive for better identity management
The alliance gives Raptive the ability to provide its advertising partners with a privacy-safe clean room solution.
Basis Technologies integrates Pinterest campaign reporting
Basis simplifies performance tracking and reduces the time needed to check on campaign performance.
Coors Seltzer encourages pledges to do less
The tongue-in-cheek campaign encourages water conservation with a campaign that runs across several media channels.
Race for the Stanley Cup attracts dozens of playoff partners
Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.
Checking in with UM Canada CEO Ben Seaton
Six months in, Seaton is focusing on agency growth, human intelligence and talent.
Seedtag expands operations into Canada
Amanda Pui is named national sales director responsible for opening and growing the contextual ad company’s presence in the market.
How do different generations perceive and respond to OOH?
A new cross-generational COMMB report was created to help advertisers build campaigns that bridge demographics.
Agencies aren’t waiting for Google to get rid of cookies
Regardless of when they dissappear, media execs say they’re continuing to work with advertisers to limit the impact.
New Reddit tool allows brands to promote their products in threads
The ad format auto-populates with real-time images and pricing from an advertiser’s catalogue.
Pattison and Broadsign deepen their relationship
The partnership enables the streamlining of daily operations and the unlocking of potential new revenue.
SJC Media rebrands their events and experiential arm
Wonder will focus on food, fashion, learning and cultural experiences.
IPG Mediabrands and Zefr partner up to combat fake news
The new collaboration enables brands to avoid ad placement near misinformation across social platforms.
Nlogic readies Video Planner for summer launch
Corus Entertainment and IPG Mediabrands have already committed to using the new video planning tool.
Newcomers use their smartphones for everything, except for SVOD
More than four in five newcomers rely on WhatsApp, Messenger, and other free options.
True Media joins Meet The People
The True Independent Holdings group of agencies will take over general media services for the Meet The People international group of independent agencies.
