Patti Summerfield
IPG Mediabrands hosts The Verdict’s final competition
The agency partnered with IMDOINGIT again to host a marketing case competition for Black youth, in collaboration with FCB Canada, Gore Mutual, and EllisDon.
Google responds to IAB Tech Lab review of Privacy Sandbox
The Privacy Sandbox response focuses mainly on the Technical Assessment section of IAB’s review, detailing the potential impact of the Privacy Sandbox on various programmatic ad functions
Dove runs its second Pinterest Premier Spotlight campaign
The beauty brand was the first brand to use the Premier Spotlight ad format in Canada.
Broadsign releases State of Static OOH report
Out of Home continues to thrive even with the recent strength of dynamic, digital signage.
DoubleVerify adds tiered brand suitability to MFA solution
The AI-powered solution allows more nuanced content monitoring to help advertisers optimize their digital investments.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
Radio remains a viable and thriving medium
Radio Connects, the trade association for the radio industry, responds to Bell Media’s comments on the viability of radio as a medium.
PEI signs on as official travel destination partner of the NHL
The multiyear agreement grants the tourism board marketing opportunities through the League’s broadcast, digital and social media channels.
IAB Tech Lab releases analysis of Google’s Privacy Sandbox
Until March 22, IAB Canada is inviting the industry to provide comments on the adoption of Google’s Privacy Sandbox.
In the aftermath of Bell’s cuts, media leaders weigh in
By selling and not shuttering radio stations, some see a silver lining for local and regional owners to build connections to communities.
Canadian ad spend down in Q4 2023
Although spending dipped, there is good news in the report for print and audio advertising, according to Guideline.
ACA takes next step in cross-media measurement solution
The Association of Canadian Advertisers hopes to have collaboration and input in the development of an RFI from across the industry.
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
CBC launches National Indigenous Strategy
The creation of a new Indigenous Office will implement the public broadcaster’s Strengthening Relations, Walking Together strategy.
Execution matters when it comes to Super Bowl ads
Ads during the Big Game work best as part of an integrated media plan, rather than as a standalone.
