Steve McEwen

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Articles by Steve McEwen

Olympic blog: And the Gold goes to…

Steve McEwen names the best and worst Games sponsors and partners, from his on-the-ground vantage point in London.


Olympic blog: Checking out the branded houses

Steve McEwen takes in the festivities at the Heineken Holland House.


Olympic blog: Rogue Nike spots and BMW exhibitions

Steve McEwen showcases Nike’s skirting of official sponsorship status and takes in a sponsored exhibit.


Olympic blog: The torch arrives in London

Steve McEwen gives MiC a curbside seat to the sponsorship executions at the Olympic Torch Relay.


Olympic blog: Beware the brand police

A Canadian marketer living in London, Steve McEwen kicks off his Olympic coverage for MiC with local talk of the sponsorship debate ahead of the Opening Ceremony on Friday.