Terry Poulton
Wii Fit arrives with energetic push
Aimed primarily at fitness-seeking moms, Nintendo’s newest interactive gizmo is meeting them at the mall and sprinkling ads in some of their favourite reads and TV shows.
Extra Awards to include community newspapers
The innovation is a step toward the integration of the previously announced co-management agreement between CNA and CCNA.
Premiere dates set for The Hills, Gossip Girl, Instant Star
MTV’s #1 series makes its conventional network debut on CTV on June 1, while GG returns on May 30 and the fourth season of IS bows June 8.
Canadians collect clutch of Clios
For starters, Ogilvy & Mather’s goofy Diamond Shreddies spoof grabbed the Grand Clio in the Integrated category.
Canada gets a Pencil from D&AD
Canada was well represented by GJP Advertising, which won a Yellow Pencil for ‘Down Below Menu’ on behalf of Gee Beauty.
Ad rights on Toronto’s Skywalk go to Pumped
OOH exposure to thousands of people is possible almost every day of the year on 77 media facings lining the walkway between the Rogers Centre and Metro Toronto Convention Centre.
MyNews.CTV.ca inviting ‘citizen journalism’
Wannabe news hounds can now capture news on their digital cameras and video phones, post it to a new microsite and potentially have it appear on CTV newscasts.
Audit switches took media buyers by surprise: CMDC
The Canadian Media Directors Council has released a formal response to the resignation from ABC last month of three major Canadian publishers, which opted to have future measurement done by the CCAB.
CMA elects new board of directors
The Canadian Marketing Association tapped some of Canada’s best-known marketing execs yesterday at its annual meeting in Toronto.
Corus’s Baker wins NABS Humanitarian Award
The National Advertising Benevolent Society Canada announced yesterday that Angie Baker, general sales manager at Corus Entertainment, is its 2008 Humanitarian Award recipient.
Cossette, U of Ottawa creating research centre
The goal of the five-year initiative is to advance research in advertising, and Cossette’s kicking in a $3,000 study grant.
New Ipsos tools assess campaigns in advance
Next*360 and CampaignLab were designed for evaluating and optimizing multimedia communications prior to final execution.
IAB intros guidelines for video ads
Covering linear, non-linear and banner-like ads, the guidelines resulted from an Interactive Advertising Bureau committee composed of 145 leading media companies.
New Brunswick Tourism chooses etc.tv
The provincial department is the latest advertiser to opt for etc.tv technology, which enables TV viewers to link from 30-second commercials to long-form videos.
Reitmans bows playful campaign for Smart Set
Microsite visitors can check out various duds, and even see them worn in different settings, at the click of a mouse. There’s also a video, desktop wallpaper and a unique song.
